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REQ focused on creating meaningful content that invited new, potential, and existing members to experience and interact with the Society’s four pillars: Discover, Advance, Connect, and Share. The ACS’s 30’x 30’ booth at SXSW, which featured custom interactive experiences and games, attracted thousands of visitors and generated over 1,500 membership leads.
The four-part “Chemistry for Innovation” video series featuring
IBM, the US Army, and the University of Delaware, earned a Silver Telly Award.REQ has also supported the ACS with ongoing creative support, such as creating their digital Membership Handbook, and running membership-focused digital ad campaign.
