Media Buying, SEM & Creative Design for Energy Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
We',re an energy organisation furnishing intrinsic gas and electricity, and we furnish energy to your home or your little business. I am focused on prospecting new residential clients through digital marketing and advertising.
Desired goal
What challenge were you trying to address with REQ?
We have worked with their team for almost six years in helping us market our labors to a difference of clients online.
Provided solution
What particular tasks were REQ responsible for?
They began by helping us roll out paid advertising efforts, and their team feeld the administration and creative work behind those campaigns. Over the last few years, the relationship significantly evolved as we were able to give them more projects and labors based on their accomplishment.
More recently, they have feeld collective media and earned media and full creation for those channels, including seething from ad copy for search ads and show banners, to blog posts, landing pages, and infographics. They’ve also feeld some larger projects focused on optimizing conversion rate and leveraging some of their relationships with educeers to feel more technical aspects of the work.
Was there a dedicated team?
Steven (Account Director) serves as our main point of touch, and he manages a dedicated team with a lead for each of the labor names that we’ve scoped out with them.
How did you come to work with REQ?
When we leading began aperture new sales channels, we went through a full RFP process to vet a difference of different associates, including separate rounds of proposals and presentations. Their team stood out in that process and we ended up deciding that they were the best fit for us.
What are you approach expents (if diclosed)?
We began with a $2,000,000 budget for them and have expanded from there spending closer to $4,000,000–$5,000,000 per year with them at this point.
What is the terminal result of working with REQ?
Our relationship with them began in 2014 and is quiet ongoing.
Results achieved
Are there any measureable or plum results?
Since we’ve worked with them for so long, we’ve gathered excellently a bit of data over that time almost how they have constantly accomplished. Overall, their work has drastically improved our conversion rates, and on the creative side, their resources have been admired and requested by other teams athwart our larger corporate cluster.
How did REQ accomplish from a project treatment standpoint?
Their team acts on seething with urgency, almost as if it was their own need, which we veritably esteem. They are always very early and interactive, as well as open to shifting priorities when something changes in our program and good at interacting how that will contact the rest of their work on other projects.
That level of coordination has been searching to our power to program and set expectations internally. They’ve been a very hard associate athwart the board, but their power to adjoin and flexibly prioritize has been key for us getting seething done in a early mode.
What is (from your point of view) the key factor to pay observation while intercourse with REQ?
When we share business results and feedback, they veritably take it to core and go back to their team to brainstorm solutions. Any time we have a issue, they are able to come back to us with a set of ideas and solutions that push us to ponder differently and are always very helpful and frequently eye-aperture for our business.
What aspects of their work would you like to get improved?
I ponder with see agency, turnover is a challenge, so the biggest difficulty we’ve had is in nation leaving the organisation over the six years that we’ve worked with them. Obviously, that isn’t something that they can control, but any effort they are able to make to be proactive in interacting that with us is veritably esteemd in allowing us to harmonize more fastly.
Do you have any advice for practicable clients?
Establishing clear goals and business metrics, as well as being as pellucid as practicable so that they have a veritably good knowledge of what you need and how to liberate that, is what will allow you to educe the best relationship and have the most achievement.
