PR & Strategic Communications for Wholesale Data Center Co
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the vice chairman of marketing for a completesale data center organisation.
Desired goal
What challenge were you trying to address with REQ?
We use REQ for the open relations side of our business.
Provided solution
What particular tasks were responsible for?
REQ focuses on media and open relations. They help us to strategize almost our messaging in the global market space. Their team helps us to write press releases. For sample, they’ll write releases almost our organisation entering into new markets or aperture new data centers. Their team also develops media lists for those stories and organizes interviews in the hopes of securing media coverage. Their efforts are not only promotional but also proactive. They throw proactively to secure media coverage in regard to reflection leadership. They also help secure awards as well as support our collective media nearness and full for marketing campaigns.
Was there a dedicated team?
The size of the team is 2-3, including the Vice President.
How did you come to work with REQ?
Our chief commercial official worked with REQ previously and brought them into the structure owing he wanted a PR agency that focused on technology. When I joined the organisation later, I retained them as our PR firm owing I worked with them previously too.
What are you approach expents (if diclosed)?
We pay a monthly retainer and bestow between $50,000–$100,000 a year.
What is the terminal result of working with ?
Our structure occupied REQ in 2018 and our union’s ongoing.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
We’re surely lucky with the quantity of coverage that we take from working with REQ, especially almost strategic announcements. For sample, we acquired a organisation that gave us a footprint in Canada almost a year ago. In February, we launched our services in Europe too. Their team was key in crafting those announcements. They also secured coverage through their own outreach and throwing. We’re surely lucky with them.
How did REQ accomplish from a project treatment standpoint?
Their project treatment’s powerful. It’s a union, so we’re constantly occupied. We connect daily or multiple times a week inregularly. We also have calls to review key initiatives and KPIs with a regular report see week. They prepare analytics and reports to keep seeone responsible.
What is (from your point of view) the key factor to pay observation while intercourse with ?
REQ’s adaptable and knows the technology sector well. Their team is nimble and pliant, which is significant owing conditions change frequently. Our ongoing union’s the significant piece.
What aspects of their work would you like to get improved?
I can’t ponder of any critiques at this point.
Do you have any advice for possible clients?
Approach the engagement from the point of view of a union. Don’t insulate open relations. Rather, make sure to look at what the business needs holistically and how all of the pieces can work unitedly from PR to lead age. Make sure that all of the agencies and vendors work in sync to boon the unit.
