The conference brand attracted 350 global visitors and helped the library earn the John Cotton Dana Award for PR, the National Medal for Museum & Library Service, and a fresh public image. Richochet Ideas won praise for their creativity, transparency, and passionate long-term vision.
The new advertising strategy made a powerful impact, spreading information and awareness about the product for a very modest investment. Ricochet set themselves apart with their analytical approach, exceptional customer service, and integration of business strategy with creative designs.
