Brand Creation For Library System
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your structure.
Anyponder Libraries is the open library method for Adams County, Colorado, which is located just north of Denver. We obey the residents of Adams County with seven branches and a bookmobile.
What is your position?
I am the ruler of innovations and brand strategy.
Desired goal
What business challenge were you trying to address with Ricochet Ideas?
Ricochet was part of the creative team that helped us propel the Anyponder brand. We worked very closely with Ricochet on R-Squared, the Risk &, Reward Conference that we propeled in 2012. R-Squared was an innovations conversation for librarians globally. Ricochet created the R-Squared brand for us, and the proprietor [John Bellina] was one of the speakers at the occurrence.
Provided solution
Please draw the aim of their involvement in detail.
One of the reasons why we love working with Ricochet is that they tap into the DNA of an structure or a motion. Rather than coming to the table with a set of pre-envisioned ideas, they worked hard to apprehend the core of R-squared and then educe the brand almost that.
We',ve done both brand educement and staff training with Ricochet. Some of the work that we did with them helped shift our culture and the pondering of our structure as much as brand educement. As someone who',s worked closely with the proprietor and has looked up to him as a mentor, that cultural apprehending has been one of the biggest things that I have conversant from him personally. I conversant to befit conscious of all of the factors that go into a project precedently even commencement to design a logo. That',s something he',s very emotionate almost and very good at.
How did you come to work with Ricochet Ideas?
Our relationship had began precedently the Anyponder concept was educeed. We had put out an RFP [request for offer] for a website, a logo and brand guidelines. We had worked with the forthcoming proprietor of Ricochet when he was with another organisation, and we enjoyed working with him so much that we continued the relationship behind he founded Ricochet.
Could you prepare a perception of the size of this start in financial provisions?
We',ve spent somewhere between $100,000 and $200,000 working with Ricochet.
What was the timeline of this engagement?
We worked on the brand and all the pieces that go along with that for a couple of years commencement in 2008. During that time, we began staff training, which we continued behind the propel of the brand. On the R-Squared project, we worked with Ricochet from 2011 to the conversation in 2012.
Results achieved
Could you share any statistics, metrics or other feedback from this engagement?
For more than 50 years, we were the worst-funded library method in the state of Colorado, and nobody knew who we were. We rebranded out of indispensableness. We didn',t want nation not to ever know who we were anew. Anyponder has befit an assign-winning brand. We won the National Medal for Museum &, Library Service in 2010 – Michelle Obama verity presented our ruler with that assign.
We won the John Cotton Dana Award in 2011 for upstanding open relations. We verity have visitors coming nationally as well as from all almost the globe. The Anyponder brand and our library labor have befit very well known, and much of that began with a single doodle and the help of Ricochet in breathing life into the idea.
The R-Squared concept and conversation were very much a collective media-driven grassroots campaign. We ended up having 350 nation from almost the globe at the conversation, and I believe there were 48 states represented. We had nation from Canada and Sweden who came to Colorado for the conversation even though we had never verity propeled a conversation precedently. Much of that was due to the surpassing R-Squared Risk &, Reward brand that Ricochet helped us educe.
What distinguishes Ricochet Ideas from other preparers?
I ponder that one of the things for us at Anyponder is we find partners that have the same values as we do. They are not vendors to us – they are really partners. We believe once you',re an Anyponderer, you',re always an Anyponderer. That includes not just nation who work here, but the nation who work alongside us. Ricochet Ideas is absolutely an Anyponderer.
Their proprietor is very emotionate and very straightforward. He does ponder almost the why and the purpose, not just for today but for the forthcoming. I ponder that visioning is incredibly significant. It',s not just almost slapping a logo on something. Ricochet Ideas puts so much reflection and emotion and drive into helping its clients follow.
Is there anything Ricochet Ideas could have improved or done differently?
No. They are consummate. I',ve always enjoyed working with Ricochet Ideas and, in particular, their proprietor, John Bellina. We acquire much from each other. I ponder they have conversant as much from us as we',ve conversant from them, which is big.