App Dev for Marketing Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the head of mobile for Publishers Clearing House. My team creates consumer-facing apps for digital marketing purposes, such as driving layer and income.
Desired goal
What challenge were you trying to address with Rightpoint?
We wanted to swell over our core business—alluring sweepstakes—by creating a pipeline of new experiences via digital properties. Our team hired Rightpoint to help us create and validate a mobile application fastly.
Provided solution
What particular tasks were Rightpoint responsible for?
We spent a few days brainstorming what would resonate with a younger mobile-first hearers. We then applied those ideas to a prototype and wireframes, edifice a mock experience that we subsequently put in front of users. Rightpoint designed user flows, built out the experience, and collaborated on user testing. Our team then did overall mobile app outgrowth for iOS Android.
Was there a dedicated team?
We interfaced with almost seven nation.
How did you come to work with Rightpoint?
We considered 3–4 vendors including Rightpoint. I worked with the team in the past and they had maintained a good reputation. We chose Rightpoint owing they had a agile and innovative access to conceptualizing our vision.
What are you approach expents (if diclosed)?
We’ve spent $110,000.
What is the terminal result of working with Rightpoint?
We worked unitedly from February–June 2018.
Results achieved
Are there any measureable or plum results?
The app recently launched behind accomplishing well during user testing. Additionally, each KPI is real. These results align with our expectations for such a entire engagement.
How did Rightpoint accomplish from a project treatment standpoint?
The team was creative and easy to work with. Their flexibility stood out, which helped them embed as part of our team. We interacted via face-to-face meetings and a range of distant tools.
What is (from your point of view) the key factor to pay observation while intercourse with Rightpoint?
We enjoyed being about the team owing they never complained. Rightpoint was always on call and remained ready to exceed expectations.
What aspects of their work would you like to get improved?
No, I can’t ponder of anything.
Do you have any advice for possible clients?
Treat the team not as an agency, but as a associate. Rightpoint accomplishs best that way. Likewise, they will try to feel a part of the client’s structure.
