Some details
The founders of this artisanal tea wanted a name that paid homage to their Indonesian heritage. So the River + Wolf team steeped themselves in the region’s cultural traditions and brewed up Ikaati—a coined word inspired by ikat, the Indonesian dyeing technique and kati, the traditional vessel for transporting tea. They also created stories for each brand line and developed more than one hundred tea names, among them Malaysian
Moon, Black Orchid, and Peppermint Sun.