Brand Refresh for Self-Storage Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
Our organisation provides self-storage, with over 230 facilities athwart the US. We target high-density markets with facilities averaging between 500 and 600 units. In my role, I lead all the marketing, pricing, IT, and training efforts athwart the organisation. The brand is surely a big part of my responsibilities and it affects many areas of the organisation.
Desired goal
What challenge were you trying to address with Ruckus?
The running brand has been in locate since the inception of the organisation, so the brand was wearied and looked like it came out of the soon 1990s. It was hard for the brand to portray our values. Aside from the hardy of rallying almost a brand statement, we faced the challenge of portraying our brand on different signage—both digitally and in our facilities.
Provided solution
What particular tasks were Ruckus responsible for?
We occupied Ruckus to help us do a total brand cool. They needed to apprehend our business in order to help us educe a powerful brand statement that fit with our values. They did a lot of inner stakeholder interviews and analysis, spending time at our facilities and talking to our field personnel. Ruckus also interviewed a couple of our clients to apprehend how they saw our organisation and our running brand. Out of all the interviews and information, they helped to synthesize what our brand platform was going to be in provisions of a brand statement.
We then built out the visual components, which included a new logo, hue schemes, and the overall look and feel of our brand. Ruckus also educeed brand guidelines that we could roll out athwart our digital platforms and natural goods. They gave us a lot of the test of concept behind what our outer signage should look like. This included the signage on our facilities, monument signs, banners, inner promotional marketing, and digital platforms. Other brand indirect included our letterhead template, business cards, inner PowerPoint interactions, and email signatures. Ultimately, those were the deliverables.
How did you come to work with Ruckus?
We did online searches and sought references from other companies. In the end, we talked to almost 8–10 firms. Ruckus had an winning cost point and was ready to take bigger risks while apprehending our plight. It was easy to feel snug with the team, and the preceding work they had completed portrayed a high grade of condition.
What is the terminal result of working with Ruckus?
Ruckus completed the project in almost 2.5 months, which was within our expected timing.
Results achieved
Could you share any evidence that would prove the fruitivity, condition of work, or the contact of the engagement?
We were fully satisfied with what they produced, but we haven’t tracked any specific metrics. It was more almost meeting true visual criteria with our brand team and our executive team. We’ve accepted tons of compliments and real feedback on our new look and feel.
Ruckus did a big job and delivered an excellent fruit. We were so pleased to present to our executive team and the rest of the organisation. They went out of their way to fix we felt snug with and implicated in the creative process. The project required endurance and listening, and they had an plenty of both.
How did Ruckus accomplish from a project treatment standpoint?
They did a big job. The project was more of a union, and we worked unitedly through a big part of the project. They met all the timelines, even when we had to go through a couple iterations.
What did you find most forcible almost Ruckus?
They weren’t fearful to take the bigger leaps. They were very open to a collaboration. There was powerful value delivered for the cost point we paid. Other bids were 40% higher than Ruckus, and I’m not sure we would have gotten the condition fruit that Ruckus produced. They were very concerned almost the condition. They were fast to make adjustments based on our feedback and didn’t balk at it at all. They were interested in a face-to-face engagement, and they began edifice that client relationship right from the leading meeting, which meant a lot to us. When we had concerns, they wasted no time showing up on our doorstep and working with us.