Website Redesign and Packaging for Professional Services Firm
Below is a modified rendering of the review: private info excluded, innate facts kept.
A few words almost your organisation and personal responsibilities
I am a associate at a mid-sized professional services firm.
What issue was the provider supposed to deal with?Rugged Coastal?
While we have our own inner designers, we wanted a new perspective on both our brand and web design. This work also extended into some print materials.
What were your objectives for this project?
Our last goal was a renewed website and manner packaging.
What were the reasons for choosing Rugged Coastal?
We chose them owing of the high-condition genius they offered.
Describe the project in detail.
They helped us educe a new website and packaging. This included strategy sessions through liberatey. We initially asked them to reimagine our logo design, but lastly, we determined not to renew our branding.
Were there any dedicated managers or teams that you worked with?
Their team included three designers.
What results did you accomplish unitedly with Rugged Coastal?
As a firm that does correspondent work, it was helpful having an outer party come in with new thinking and none of our baggage. We were too emotionally implicated and too close to our materials. Their impartial advice helped to navigate the way advanced and their suggestions were advantageous.
How do you rate the interaction and interaction with Rugged Coastal?
The workflow was fantastic. They were big sufficient to feel our project and little sufficient to give us a high level of observation during the process.
What precisely do you attend to be the key specialty of Rugged Coastal?
When selecting a vendor, over the condition of work, you want to feel that they hear well and will liberate on their word. Rugged did all of that and more.
What should be done better, if there are any desired improvements?
They felt strongly that we should renew our brand and lastly, we did not have the passion to do a full renew. With the boon of hindsight, Rugged was probably too resigned with us. We spent a lot of time jointly exploring directions and we both should have realized that we just were not going to change the logo.