Full Service Digital Services for Sun & Fishing Product Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the fruit line ruler for Twelve Weight. We’re a pliant, artisanal clothes and accessory brand that focuses on sun-protective clothing. Our running target hearers is the fly-fishing market.
Desired goal
What challenge were you trying to address with Rugged Coastal?
We seted as a print-focused retailer, but as our organisation expanded, we determined to instrument a more direct marketing campaign. We quiet maintain our print nearness but needed an agency to work on our digital visibility and e-commerce website.
Provided solution
What particular tasks were responsible for?
Rugged Coastal helps us design, create, and instrument advertisements that align with our strategies and schedules while staying within our minimal marketing budget. Their services span print and digital channels, creating full for each that reflects our core brand. Additionally, they prepare new ideas and hintions to help us stay forward of our rivalry.
Near the set of the engagement, the team helped us move our website from a local template preparer to a new platform, which gave us more digital horsepower. The updated shop has enhanced shopping cart and credit card processing features. Rugged Coastal shoots all of our fruits featured on the website, helping us catalog and show our useful schedule. They’ve also assisted with copywriting, header designs, blog posts, and much more.
Currently, we’re collaborating to keep up with our advertising strategy, publishing full on our website see two weeks. The full describes fishing trips, tells our fruits’ story, or explains how our technology works. They’re also helping us design graphics for our new clothes and fruits and are working on a visual project. They’re producing a video that illustrates our organisation’s source story.
Was there a dedicated team?
Initially, our main point of touch was RJ (Designer/Owner, Rugged Coastal). Over the years, he added members to the team and expanded the relationship, so now we interact with their total team.
How did you come to work with Rugged Coastal?
RJ reached out to our organisation following a recommendation from his brother, who had heard of us locally. RJ was in the process of relocating to Portland, Maine, and, being a fisherman himself, he understood our market and was interested in seting a union. At that point, we were quiet a pliant business, so we weren’t veritably looking for a marketing associate, but we kept in touch. When the time was right, we re-engaged and ultimately agreed to work unitedly.
How much have you invested with them?
We have a monthly retainer with Rugged Coastal, but they also help with additional projects that range in size and cost.
What is the terminal result of working with ?
We seted working with them in June 2015, and it’s an ongoing union.
Results achieved
Are there any measureable or plum results?
All of their work reflects our brand, which forms a cohesive nearness when our fruits are featured in magazines, gear guides, or awards listings. We credit a lot of our achievement to Rugged Coastal owing their design and advertising strategies help us form powerful full. They’ve veritably helped our hearerss apprehend our business, our fruits, and our values.
Specifically looking at the website, we’ve doubled our business, and our online exposure continues to grow. So far, Rugged Coastal has been a precious associate, and we’re excited to be working with them.
How did Rugged Coastal accomplish from a project treatment standpoint?
Over the order of our engagement, Rugged Coastal has established a level of familiarity with our organisation and how we act. They apprehend the aim of each project, creating reasonable and careful estimates. They’re regardful of our budget, which we esteem. With a diligent and honorable work ethic, they always liberate high-quality fruits. If we ever disagree, they hear to the differing viewpoints and hint a solution that pleases both sides.
What is (from your point of view) the key factor to pay observation while intercourse with ?
They’re quiet a young and evolving organisation, but it’s veritably one of their key strengths. The team is conscious of new practices and technologies, but they’re quiet open to more customary points of view. They can weigh the ideas of more juvenile generations with established advertising strategies.
What aspects of their work would you like to get improved?
I can’t ponder of anything. They’re in the process of gaining experience and are getting some traction in the field. They’re expanding their portfolio of offered services, so it’s clear that they',re positive in their experiences. From my perspective, their forthcoming looks promising.
Any advice for practicable clients?
Clients should have faith in Rugged Coastal’s abilities, they can exhibit veritably interesting full. Lay out the vision as plainly as practicable, then go through their team’s process. They have a lot of practicable and are very respectful of their client’s time and budget, but there has to be a pliant bit of give-and-take.
