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Headquartered in Phoenix, Arizona, Make-A-Wish creates life-changing wishes for children with critical illnesses. They serve children in every community here in the United States and internationally in 50 countries. Make-A-Wish has granted more than 415,000 wishes to children worldwide!
Rule29 partnered with Make-A-Wish to comprehensively refresh their entire brand, starting with their logo and identity. From there, we
developed brand guidelines to show how the brand applies to print, online, and environmental displays around the world.Our work with Make-A-Wish has won several awards, including the Worldwide Logo Design Award and Indigo Design Awards. It has also been recognized by a number of design organizations including Graphic Design USA, Communication Arts, HOW Design, and Brand New.