Some details
Better Way Farms is a family-owned blueberry farm in Michigan that provides blueberries grown through organic regenerative farming methods. Rule29 developed the brand from start to finish, beginning with a new logo and refreshed brand guidelines. From there, we developed a new website and created a unique packaging system to differentiate this wholesome brand from others within the space. Each package balances clean
and playful design with hand-drawn typography, whimsical art, and crisp photography.