Some details
Raffles Insurance, the country’s first heterogeneous captive insurance company, was conceived 30 years ago in response to the frustrating lack of control, unpredictable premium costs, and inconsistent coverage afforded by the traditional commercial insurance industry.
Rule29 had the honor of updating the company’s brand and building the platform for its future growth. After an extensive interview and
research process, we worked on redefining the brand essence, voice, and positioning. From there we executed a comprehensive redesign of their logo, tagline, website, promotional materials, conference design, and recruiting tools.