About SalesBrain Market Research company in San Francisco, United States
SalesBrain is the first neuromarketing agency with a scientific persuasion model that helps companies capture, convince and close more customers. SalesBrain increases marketing performance by targeting the decision making part of your customer’s brain wit
Approved October 31 2012
The NMSBA Code of Ethics for the Application of Neuroscience in Business
Adoption of this code is a condition of membership to the NSMBA. The code may be revised from time to time to ensure that it adequately reflects the highest ethical standards for the neuromarketing research industry.
Neuromarketing studies involving participants less than 18 years of age shall only take place with the informed consent of the participants parents.
Neuromarketing Researchers shall disclose prior to work commencing when any part of the project is to be subcontracted outside the neuromarketing researchers own organization (including the use of any outside consultants).
When results of a project are publicly shared neuromarketing researchers shall clearly articulate which part of the report represents interpretation of the data vs. which part of the data represent the key findings. Neuromarketing researchers shall not associate their names to a Neuromarketing research project unless they have actively participated in the project and are able to defend the findings
Neuromarketing researchers shall commit that they will apply this code and ensure their own clients and other parties will comply with its requirements. Failure to do so will result in the termination of their membership.
Neuromarketing is an effective discipline to improve sales and marketing results by applying recent discoveries on the brain. SalesBrain is the worlds first neuromarketing agency which developed a NeuroMap™ a unique process combining neuroresearch neuromessaging neurocreative and neurotraining services that help you reach the true decision maker: the Primal Brain.
Founded in 2002, SalesBrain has helped over 600 companies worldwide and has trained over 120,000 executives of 20 different nationalities.