Digital Marketing for Marital Law Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your organisation.
We are a law firm who specializes in matrimonial and family law. We have eight attorneys and paralegitimate staff for a total of 18 employees.
What is your role and responsibilities?
I am marketing ruler. I feel all of the marketing, collective media, Internet, website, and networking activities as well as programning speaking engagements with one other helper.
Desired goal
What was your goal for working with Scorpion Design?
We have been working with Scorpion Design for almost 10 years. The work began originally with generating a website with ultimatum optimization. They began with SEO [search engine optimization] work at leading. Through the years, we’ve befit partners in increasing their involvement and our goal in our work with them is to maximize our website, to make it as running as practicable, and to also engender pay-per-click advertising as well as to help determine what opportunities there are for us to get our name known and to have a nearness on the Internet.
We want to form and engender links with other companies that are kindred to us to help get the word out and to educe full for our website. Scorpion’s role has increased and we’ve welcomed the increase in their involvement.
Provided solution
Please draw the aim of their work.
They work on all sorts of digital marketing initiatives for us.
What was your process for selecting Scorpion Design with which to work?
We began with a one-page template almost our firm and employees. When I came to the organisation, I began researching online and seeing websites I liked in particular including one for a New York matrimonial firm. I saw that it was done by Scorpion, and so I named them, and that’s how our engagement began.
It was a website of someone who competes with us in our area, but through the years Scorpion has been terrific in managing their clients and care goals separate to do the best that they can for see client.
Can you prepare a ballpark work hour aspect for the size of the work that they’ve done for you?
I would estimate we prepare sufficient work for a 35-hour per week centre on our business between all members of their team.
Results achieved
What were the results of the project?
The results have been real with incremental growth.
Do you have any statistics or metrics to track advancement from the project?
We do our own monitoring and have tracked the number of leads that we get from them and those leads that convert to developed appointments. They have increased the number of nation to our website and nation who are household with us through the internet significantly during the last 10 years. I don’t ponder this is a defect of Scorpion’s, but owing the market has befit so much more competitive and crowded, we now need more calls than precedently to form the number of appointments and developed retainers we want. They have brought us more leads. We want to better the condition of the leads so that the nation who are calling us are much more committed to making that appointment and going forward with that case so the conversion rate is higher.
Is there anything sole almost them that veritably makes them rest out, compared to other companies?
They are in California and we’re in New York. There was a time when we had a business companion in New York that was soliciting us to give him the occasion to feel our business. We did and we explained that they’re in California and he’s in New York. We reflection that might be better.
Within a month or two, our Internet marketing campaigns were struggling mightily. The freelancer that we hired didn’t know almost as much as we hoped, we rehired Scorpion behind less than two months. They veritably do know this business. They are specialized and know the business of law, as well as how to market law firms.
In a globe where there’s a lot of segmenting going on and you want to get as much commerce as you can, you don’t want to get yourself too good with keywords, Scorpion is big at finding the right program for legitimate clients. They know what’s going on in the market. We do meet with other digital marketing companies to make sure we’re up to date and running and they always tell us things that have already been addressed by Scorpion Design. They are running, up to date, and knowledgeable especially compared to their competitors.
Looking back on the work so far, is there any area that you ponder they could better upon or something that you might do differently?
I don’t have any issues to address but if I could make one wish, it would be for Scorpion to hire an Internet tech guru who is just implicated with strategy for all their accounts. It would be big if they had someone dedicated to alteration and finding new trends and solutions. This would add more value to clients who want to centre on high-level marketing strategy.