PPC for Law Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your structure.
We are a national law firm based out of Colorado. We have four locations in Colorado. We have satellites in Texas, California, and Rhode Island as well as other councils located in another 10-plus states.
What is your role and responsibilities?
I obey as the firm administrator.
Desired goal
What was your goal for working with Scorpion Design?
We are trying to market more towards Colorado, so it’s a mix of SEO [search engine optimization], full marketing and digital marketing services.
Provided solution
Please draw the aim of their work.
We did a major website revision of our main website in May of 2014. We have three other websites with Scorpion in accession to our main website: a wildlife website, and an oil and gas website and a soldierly equity website.
We anticipate to be revising those websites in the coming year. They have an off-the-shelf access in some aspects, but we have asked for more of a customized access.
What was your process for selecting Scorpion Design with which to work?
Scorpion was in locate precedently I came on board with the organisation, so I can’t converse to that.
Can you prepare a ballpark dollar aspect for the size of the work that they’ve done for you?
It is a sizable financial investment. As far as work hours, they’re incredibly answering. They’re always there when I need them.
When was the work completed?
It’s ongoing. We began in January and got the bulk of the work done on the main project in May.
Results achieved
Do you have any stats or metrics to track advancement from the project?
We track PNCs [possible new clients]. We track the recur on investment for those as well. We recently increased our PPC [pay-per-click] campaigns based on the fact that we have had good achievement with the PNCs that are coming in through their websites. We find that works very well in conjunction with the fundamental full that we put out through blogging, Facebook and LinkedIn.
All of their efforts work hand-in-hand. We have been tracking the PPC investment since we increased the budget a few months ago and are seeing a expressive increase in the number of possible new clients that we’re receiving as well as a correlated expressive increase in those that we are converting into clients.
We have a clear dollar quantity that we can base on those conversions based on the case that they’re in. We are looking at a $10,000 to $15,000 plus recur on investments, depending on the type of case. Criminal cases are more lucrative. That’s the area we located a higher emphasis on the new monies that we’re putting into PPC.
We’re tracking what provisions are showing up the most. They’re offering new aspects to their reporting where we can verity go in and help unite which leads are the most fruitful. That is helping straight in on provisions and also areas where we’re getting good leads. We can unite phone numbers and emails that converted to clients and those that were just spam or cheap inquiries. That has been a nice enhancement.
Are you satisfied with their accomplishment?
I have been very lucky with my union with Scorpion Design.
Is there anything sole almost Scorpion Design that veritably makes them rest out, compared to other online marketing companies?
I ponder it’s incredibly significant to have teams that have multiple nation useful to answer to an interrogation. In some companies, the centre is very straight or they don’t have sufficient staffing. That’s a big interest for us. We need answeringness and Scorpion prepares what we need.
Looking back on the work so far, is there any area that you ponder they could better upon or that you might do differently?
Sometimes, I ponder the design is a pliant stodgy but I came from the education globe where it’s super creative. It’s the law globe here, so the websites don’t want to come athwart as pure advertising. They want to show stability. I ponder sometimes the design in law firm websites is kind of boring, but that might be marketwide more than this particular organisation.