Some details
Sculpt partnered with AOL co-founder Steve Case',s team at Revolution to drive the social media marketing launch campaign for his best-selling business book.
Our goals from the outset were to generate referral traffic to book retailers, cultivate conversation around Third Wave themes and concepts, and amplify earned media impact.
To break through crowded social feeds, we broke down book concepts into vibrant
static, GIF, animated, and cinemagraph-based content.Throughout the launch campaign, Third Wave posts achieved over 1 million organic impressions and post engagements on FB and ~2 million views on Twitter. Most importantly, The Third Wave hit its business goals, achieving the lucrative #1 Best-Selling Business Book of the Month title from the New York Times.
