Some details
Allsteel is one of the leading office workplace solutions brands in the world. So claims their competitors.
To amplify awareness, we doubled down on social as a primary channel to reach their most valuable audience — interior designers, commercial furniture dealers, and workplace leaders — with inspiring ideas for office innovation and productivity.
It worked.
Allsteel acquired 19,000+ new fans on
Facebook (3-yr), and ratcheted up post engagement 655% on Instagram (YoY) — building up critical channels to funnel targeted leads.As the Social Media AOR, we supported their in-house product marketing team with a full range of social media capabilities.
- Strategy development &, leadership social media consulting
- Creative production (animation, video, photo)
- Community management and monitoring
- Reporting for executives, campaign snapshots, and growth tracking
- Paid social campaigns on Facebook, Twitter, LinkedIn
- Product launch campaign support
