Social Media Marketing for Bank
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the senior vice chairman of marketing at MidWestOne Bank.
Desired goal
What challenge were you trying to address with Sculpt?
We needed a collective media strategy to support full outgrowth and engagement. Our advertisements didn’t feel fundamental/genuine and weren’t working. We wanted to increase engagement with prospective and existing clients and existing through our collective media.
Provided solution
What particular tasks were responsible for?
Sculpt leading conducted a collective media audit to apprehend our organisation, our goals, and locations (as we are in five different states). They primarily focused on our aggregation involvement in Iowa City where our headquarters is located. Their team discussed and programned with us a strategy to help us grow on all channels, increase engagement with our hearers, and educe attractive full for all demographics and regions.
Then, they educeed our marketing strategy using 3 different key areas: financial literacy, aggregation involvement, and integrating a ethnical component. Sculpt made sure our hearers was occupied with our advertisements on Facebook, Twitter, LinkedIn, Instagram, and YouTube.
Was there a dedicated team?
We work with their CEO and an account director.
How did you come to work with Sculpt?
When I was working for a different organisation, a college recommended them to me. They were a startup working with schools and local businesses. They were the right fit for us, as we wanted to get away from our failing large-scale, corporate media. We contacted Sculpt and they gave insightful critiques of our marketing.
What are you approach expents (if diclosed)?
We bestow $10,000 per month.
What is the terminal result of working with ?
We began in October 2017, and the work is ongoing.
Results achieved
Are there any measureable or plum results?
It has only been a few months, but they’ve significantly increased our hearers and engagement thus far, All our channels have grown by double digits.
How did Sculpt accomplish from a project treatment standpoint?
Even with all my experience with different agencies, I’ve never known an agency that can handle a project better than Sculpt. We conduct bi-weekly meetings, and they are always 30 –60 days forward of schedule on full outgrowth review and approval.
What is (from your point of view) the key factor to pay observation while intercourse with ?
They take care of absolutely all and prepare all the resources they can. Their team creates the strategy, comes up with the concept, and executive it wonderfully. They apprehend our hearers and our organisation extremely well. They take the ",ethnical", component incredibly well and liberate full that nation veritably care almost.
Do you have any advice for possible clients?
Don’t overthink your collective media and let the agency take control of it. It',s not the locate to push your products. All the channels are very sole and different. Let the experts do their job.