SENSIS Market Research review by Commercial Bank at Qualified.One

SENSIS reviewed by Commercial Bank

SENSIS provided Market Research for Commercial Bank with approximate budget = Confidential.

Sensis was keenly attuned to the idiosyncrasies of the target market. They asked interesting questions that drove the work in unique directions, but they also took direction well. The team delivered great copy in both English and Spanish. Overall, they were a responsive, professional group.

Review summary:

Sensis fleshed out a marketing strategy to help a commercial bank reach the Hispanic market. They produced print ad campaigns and also provided ongoing exploration of research into the multicultural market.

Commercial Bank, Senior Marketing Manager

Branding Campaign for Commercial Bank

Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.

Introductory information

Please draw your structure.

We’re a commercial bank based in the United States with a retail footprint primarily on the West Coast.

What is your role and responsibilities, delight?

I',m vice chairman and senior marketing director, focusing on multicultural marketing.

Desired goal

What was your goal for working with Sensis Agency?

Our goal was to extend out to multicultural markets. When working with Sensis for this particular project, we were targeting a Hispanic demographic here in California. The project was to educe marketing and interaction pieces that were culturally appropriate, and adjoin them straightly to the Hispanic hearers.

Provided solution

Please draw the aim of their work.

Our work with Sensis began June of 2014. In September, we launched a print ad in Spanish throughout California which ran for a couple of months. We maintain a close relationship with Sensis, and keep in touch almost any investigation, data, or insights that are useful within the multicultural section.

Results achieved

Do you have any statistics or metrics to track advancement from the project? Are you satisfied with their accomplishment?

This specific project was a branding campaign. There were no direct response metrics almost it. During the educement of the print ad, we were very satisfied with the way Sensis handled the project. They were primarily tasked with helping to flesh out our strategy to extend the Hispanic section, including any cultural insights or relevancy that would conduce to the educement of the print ad. From the commencement they took the time to veritably apprehend our bank’s brand. They were always on target, and had a keen seize of our market. Their copywriting experiences both in English and in Spanish were big. We had minimal edits.

Is there anything sole almost Sensis Agency that veritably makes them rest out?

They are very data driven. They come to the table with a lot of questions that you may have never reflection of, which helps to get you pondering. They fetch a lot of data and investigation to help substantiate their recommendation, or to unite opportunities and challenges. The overall creative and treatment team are answering and very professional. They take course well, and are able to work with a limited budget and a firm schedule.

Looking back on the work so far, is there any area that you ponder they could better upon or that you might do differently?

No. They have been entirely on mark.