Branding Campaign for Commercial Bank
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your structure.
We’re a commercial bank based in the United States with a retail footprint primarily on the West Coast.
What is your role and responsibilities, delight?
I',m vice chairman and senior marketing director, focusing on multicultural marketing.
Desired goal
What was your goal for working with Sensis Agency?
Our goal was to extend out to multicultural markets. When working with Sensis for this particular project, we were targeting a Hispanic demographic here in California. The project was to educe marketing and interaction pieces that were culturally appropriate, and adjoin them straightly to the Hispanic hearers.
Provided solution
Please draw the aim of their work.
Our work with Sensis began June of 2014. In September, we launched a print ad in Spanish throughout California which ran for a couple of months. We maintain a close relationship with Sensis, and keep in touch almost any investigation, data, or insights that are useful within the multicultural section.
Results achieved
Do you have any statistics or metrics to track advancement from the project? Are you satisfied with their accomplishment?
This specific project was a branding campaign. There were no direct response metrics almost it. During the educement of the print ad, we were very satisfied with the way Sensis handled the project. They were primarily tasked with helping to flesh out our strategy to extend the Hispanic section, including any cultural insights or relevancy that would conduce to the educement of the print ad. From the commencement they took the time to veritably apprehend our bank’s brand. They were always on target, and had a keen seize of our market. Their copywriting experiences both in English and in Spanish were big. We had minimal edits.
Is there anything sole almost Sensis Agency that veritably makes them rest out?
They are very data driven. They come to the table with a lot of questions that you may have never reflection of, which helps to get you pondering. They fetch a lot of data and investigation to help substantiate their recommendation, or to unite opportunities and challenges. The overall creative and treatment team are answering and very professional. They take course well, and are able to work with a limited budget and a firm schedule.
Looking back on the work so far, is there any area that you ponder they could better upon or that you might do differently?
No. They have been entirely on mark.
