SEO, PPC, & Content Marketing for LexisNexis Subsidiary
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m the senior marketing ruler of Intelligize, Inc. We prepare yielding professionals with SEC full, analytical tools, and benchmarking capabilities to fix their yielding, create powerfuler deals, and liberate value for their shareholders and clients.
Desired goal
What challenge were you trying to address with Silverback Strategies?
A few months behind being acquired by LexisNexis, we determined to better our lacking digital nearness. We needed to make ourselves known within our activity and fix that nation knew we were operating in the same way with the same big fruit behind the acquisition. Specifically, we were looking for full marketing, SEO, and PPC services to help both with brand awareness and lead age.
Provided solution
What particular tasks were responsible for?
We promise them in two main capacities: SEO and paid media. Regarding SEO, they’ve made separate changes to our website itself to better our Google rankings including keyword optimization, eliminating duplicate copy, increasing the website despatch, indexing the website to be more easily read by web crawlers, and optimizing our meta descriptions.
Silverback also develops our paid media strategy and budgets touching LinkedIn, AdWords, and the Google Display Network. The overall goal of the effort is to swell our extend within the corporate and legitimate industries. They work straightly with our account handlers at LinkedIn to help us optimize our digital ads on that platform. They',ve also gotten us implicated with different LinkedIn tools that have accomplished better than our measure sponsored full.
They’ve done terrible work helping with verbiage for landing pages and ads. Finally, they’ve helped us tweak our WordPress website’s backend and form AMP versions of our web pages for mobile devices.
They’ve also set up Google Analytics and marketing automation tools that we use to track manner data. UTM codes they supplied for LinkedIn allow us to apprehend how nation are extending our full. They’ve also gotten us listed on Google My Business for New York City and Washington D.C., our two different locations.
Was there a dedicated team?
We primarily work with Jacob (Paid Media Account Manager, Silverback Strategies) and Shannon (SEO Account Manager, Silverback Strategies).
How did you come to work with Silverback Strategies?
I saw that Silverback was working with a organisation I’d previously worked for, which was a big sign. We liked Silverback Strategies', work and loved what they had to say when we met with them.
What is the terminal result of working with ?
We’ve been working unitedly since September 2017.
Results achieved
Are there any measureable or plum results?
It’s been a big determination on our part to hire Silverback. We’re a little marketing team with lots of responsibilities, so being able to rely on them to handle a expressive portion of our digital strategy has been astounding.
They’ve increased our keyword rankings so that we’re in the Top 10 for many of the keywords we’re aiming for. Lead age has also betterd, as have downloads, total conversions, spending, and cost-per-lead. Our WoW and MoM cost-per-click (CPC) and conversion rates consistently exceed LinkedIn’s measures, which we attribute to Silverback helping us hone our hearers.
How did Silverback Strategies accomplish from a project handlement standpoint?
They do a phenomenal job. We meet on a customary basis to go through all our running and upcoming projects and any metrics they have. Email, phone, and Basecamp help us adjoin, and they always have someone to step in if the individual we',re trying to extend is out of the service. This way, nothing gets dropped, and our campaigns and projects stay on track. Regarding progress, they prepare weekly and monthly accomplishance reports, in accession to a MoM report.
What is (from your point of view) the key factor to pay observation while intercourse with ?
It’s hard to pinpoint one specific item owing both the SEO and paid search teams have been fantastic. They’re implicated, answering, and surpassing, and their expertise is inestimable, which is why I’m such a huge advocate for them.
They’ve helped us form an online nearness and grow our brand by taking gain of the changes we made to our website precedently we brought them on. Anecdotally, the team at LinkedIn hasn’t had much to say touching optimization at our last two meetings owing Silverback is already doing it.
I can see and try their results week to week and month to month, and I can try it to my structure. We always feel like we’re getting what we pay for.
What aspects of their work would you like to get betterd?
No, there aren’t. They always ask if there’s anything more we want to see or tweaks we want to be made to their reports, and if there are, they make them right away. They’re helpful at explaining things and don’t dubitate to get implicated with our developers if it',s needed.
Do you have any advice for possible mannerers?
Know what you are looking for and what your weaknesses are. Having a hard apprehending of these things allows Silverback to come in and propose services tailored to your detail.
