SEO, Content Marketing, Web Redesign, & More for EdTech Platform
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Introduce your business and what you do there.
Our organisation provides technology and online courses and services to school districts. My responsibilities as the ruler of marketing include lead age activities, events, email marketing, webinars, and work on our website.
Desired goal
What challenge were you trying to address with Silverback Strategies?
When we leading began working with them, our initial challenge was to better our SEO. We had a website, but we hadn’t optimized it. Over four years of collaboration, their involvement has grown.
Provided solution
What was the aim of their involvement?
We’ve always done our SEO and Google Analytics through them, and our initial engagement was fairly technical. We needed clear benchmarks to show that working with them brought more visitors to the website and generated leads. Once we had the metrics in locate, we establish keywords to optimize and they eventually began helping us with full and website revamp.
They veritably act as a associate to make sure all our full is optimized, and they’ve expanded into writing and filming new full for us. Since they know our business so well at this point, they lead a lot of our full creation and we take an editing role.
We’re in the process of a little website revamp that they’re a part of. Our website used to be hosted in Drupal, but is now in Adobe Experience Manager. They have approach to our backend, but their highest role is design. We haven’t done any major outgrowth with them.
How did you come to work with Silverback Strategies?
A helper that was using them recommended them to us.
How much have you invested with them?
The SEO work began almost $36,000 and our running contract is almost $130,000. We',ve expanded over the years.
What is the status of this engagement?
We began working unitedly and the associateship is ongoing. We have a difference of projects programned for next year.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
Our fundamental results increased 63% over the last year. We',ve seen at smallest a 50% increase in fundamental sessions for each month of 2018 over those same months in 2017. Demo requests increased 86% year over year, and all sectors have seen growth.
How did Silverback Strategies accomplish from a project treatment standpoint?
Their project treatment is awesome. I don’t have to ponder almost it, and they go so far as to handle me. We have weekly calls, and they track all our activities. They pursue up constantly and help us with programs and timelines for all the projects we’ve worked on unitedly.
What did you find most forcible almost them?
Our business has changed a lot over time, and they’ve been a good associate throughout our collaboration. I don’t ponder they’ve ever said no to a request. They help us fill gaps in SEO, analytics, or full creation. Working with them is almost like having another individual on our team. They apprehend our business, and it’s hard to pinpoint just one thing they do best.
Are there any areas they could better?
I can’t ponder of anything they should change, they’re a intrinsic fit for us. As we’ve grown, they’ve added services and expanded into fields we need.
Do you have any advice for possible clients?
Establishing baseline metrics and analytics is significant. Also, make sure you can work well with the project handler they attribute. We worked with one handler that wasn’t a consummate fit, so we brought that up to them and they made sure we had someone we were snug with.