Xenith Rebrand & Launch: Skidmore Studio Branding project at Qualified.One

Xenith Rebrand & Launch by Skidmore Studio

Some details

Founded in 2006, Xenith made a name for itself with brand new football helmet technology that gave athletes superior protection and a customizable fit. But Xenith’s brand couldn’t support their expanding line of forward-thinking protective gear, so it was time to evolve.

After an intensive discovery and strategy process, Skidmore delivered a comprehensive brand overhaul aimed at the customer who matters most:

competitive high-school athletes.

The new identity separates the brand from its aging, entrenched competitors and readies the company to expand their product line to include new cutting-edge gear in 2018 and beyond.


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