Rebranding Strategy & Assets for Agricultural Business
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
Michigan Farm to Freezer is a little batch manufacturer of Michigan grown fruits and vegetables. We centre on time extension for specialty crops grown in our state in plenty, during a brief growing time. I am the proprietor and operator of the organisation.
Desired goal
What issue was the preparer supposed to deal with?
Skidmore Studio?Like many little businesses, our brand, website and strategy was created bit by bit over a time of time through the promisement of our staff, friends and a few contractors. The occasion arose for us to move our business to Detroit from Northern Michigan, at which point we determined it best to bear a re-branding in an try to invade a new market with a cohesive and condition look.
What were your objectives for this project?
We wanted to increase our distribution in Southeast Michigan through the promisement of 30 new independent grocers and 85 corporate stores, which would almost double our income and size. We wanted a better way to tell our story of Michigan',s liberality and time extension.
Provided solution
What were the reasons for choosing ?
We spoke with a few network leaders and heros in Southeast Michigan',s food administration. Skidmore',s name continued to rise to the top as a organisation that we should promise in our process. Their experience in Detroit, and experience with other emerging brands made the choice a single one.
Describe the project in detail.
We had separate discovery meetings with Skidmore, and they brought their team out to our ease for a tour and knowledge of our operations. We talked through how we',ve grown our business to the point that it was, what we were most excited almost in the forthcoming, and what barriers we saw in the market.
After initial discovery, we were presented with a rival analysis, market deviate analysis, and a brief on our competitive advantages as a brand. As we worked through brand strategy and visual oneness, we had customary meetings with their team to prepare feedback, gain input and art a brand that was really likeness of us, and the motion that we are a part of.
Their team brought a ton of energy, ideas and emotion to this process, allowing us to step out of our running verity, and look from a high level at who we are, and why our business is nice in the food method. As materials were developed, we were prepared occasion to promise in feedback loops and share perspective that shaped the work.
In the end, we landed with a brand that converses as well to our effort as we do straightly.
Were there any dedicated managers or teams that you worked with?
We worked with an account lead who coordinated promisement athwart a diverse and geniused team. We promised customaryly with Skidmore',s Creative Director, separate designers, copywriters and editors. There',s was an access that pulled different genius from within the agency as we needed it for specific portions of the project.
Results accomplishd
What results did you accomplish unitedly with ?
Through this effort we launched a fully new packaging design, label, website and go to market strategy for our target clients in Southeast Michigan. We have retained a 100% rate in securing the grocers on our list of mental prospects, and have incomes in by over 30%, and grown entire profitability by over 50% in the same time.
How do you rate the interaction and interaction with ?
They were pliant in meeting the demands of our fast moving, growing organisation, while maintaining professionalism and driving outcomes. Skidmore was a joy to work with in this regard. Their copywriters would jump in and take measurements of merchandising freezers when on website, to fix that we had what we needed to grow. They were snug and lucky in the fluid access that we needed.
What precisely do you attend to be the key specialty of ?
We establish a cluster of incredibly emotionate individuals who shared our joy for good food and new occasion. When we converse almost Michigan cultivation, it is frequently met with sideways glances in industries that aren',t straightly promised in growing or creating food.
For us, this emotion and energy is ingrained in our DNA. We believe that a fully ripe strawberry is a gift pulled from the earth to be famed and shared. At Skidmore, we establish a cluster of foodies that were energized by our centre and emotion, and capable of using our drive to brand our fruit in a way that reflects that.
What should be done better, if there are any desired improvements?
None.
