About Snackbox PR company in Austin, United States
From the mail carrier (that golden mailbox was made just for Billy) to our biggest client we live by the golden rule. It all started when one of our founders left a senior leadership position at one of the worlds largest public relations firms to work from a dining room table (which is now the conference room table). Immediately competing on a national scale Snackbox became the public relations agency of record for Chinet disposable tableware … and the rest is history.
At Snackbox we approach public relations a little differently. Not only do we take the ’relationship’ part of PR seriously but we do our homework on journalists were careful about who we reach out to and when. Were strategic with the creation of our pitches and our follow ups. We put in serious time to net serious results. Were not afraid to recreate our work in an effort to achieve an even better outcome. And ultimately were incredibly successful at PR because we dont look at it as a one-size-fits-all solution for our clients.
While best explained in a very linear manner our PR process is carried out in a more flexible way. We encourage creative public relations solutions and rarely expect our team to repeat history. Every client has different stories to tell different problems to solve and we aim to provide incredibly customized solutions.
To gain understanding of the problem allows our team to identify potential solutions.
Through gathered information we analyze and synthesize findings to define core issues.
Taking what weve defined we begin generating ideas through a variety of techniques.
Building on our ideas we create solutions and implement them to evaluate best practices.
We self-evaluate throughout our process and determine refinements necessary to best succeed.
Founder/Principal
Jenna aimed to create something different through the launch of Austin PR firm Snackbox. Taking her large agency and big brand experience she turned a dream into reality through the win of Chinet disposable tableware ultimately beating a top five firm in the world for the business. She is a graduate of Leadership Austins Emerge and an Austin Under 40 finalist an Austin Business Journal Profile in Power and Best CEO nominee. Her byline is regularly seen in a wide range of publications including Fast Company Bulldog Reporter and Austin Woman Magazine.
Founder/Creative Director
Professionally trained in design and advertising Eric has spent decades perfecting his craft. His career began on the West Coast focused on creating and producing television commercials for brands like Energizer and Taco Bell. Through his five-step process of design today he specializes in branding graphic design and advertising for a variety of clients in many different sectors. His work has been recognized for excellence in design through The One Show Archive Magazine and Print Regional Design among many other honors.
Account Supervisor
Jeff is an Emmy Award-winning journalist with 20 years of experience in broadcast news and public relations. He spent more than a decade with CNN responsible for planning and coordinating coverage with the networks 11 domestic news bureaus and more than 900 local television affiliates. While with ’the worlds news leader’ Jeff covered stories like the Oklahoma City bombing death of Princess Diana Elian Gonzalez custody fight and the 9/11 terrorist attacks. Today he applies his journalistic skills to the art of storytelling in public relations.
Account Supervisor
With years of PR experience under her belt Catherine is passionate about client service and is considered a wordsmith wizard among her peers. She has built her public relations career working with some of the biggest names in technology including Samsung IBM Qualcomm and Bluetooth. She specializes in leading product announcements global trade show activities and large-scale launch events. Her lifelong passion for writing and creative storytelling paired with her sharp attention to detail ensures success for the clients she touches.
Senior Account Executive
Specializing in creative storytelling Jamie has been mentored by some of the best public relations professionals in the business. In a very short time shes moved from intern at Snackbox to Account Executive proving her dedication and passion for her work and her clients successes. Her work has appeared in a wide range of outlets from national press to local community media. In addition to her strong relationships with reporters throughout the country she prides herself on strong relationships with her clients too.
Senior Social Media Specialist
An award-winning online marketer Brooke has served as a SXSWi Board Member and is a published author. At the LIVESTRONG Foundation she created a grassroots online community of more than three million passionate supporters and was instrumental in building an online crisis communications strategy to move the organization beyond the controversy surrounding the cycling career of its founder Lance Armstrong. Today she applies a wealth of knowledge to her digital clients throughout the country.
Senior Media Specialist
Terry is a seasoned public relations practitioner and works with a diverse group of clients representing a wide variety of industries and nonprofit organizations in the Southern California market. Prior to entering the public relations field Terry worked in the television industry as a promotion writer producer and publicist. Terrys core areas of expertise include: media pitching media relations media training message development and developing communication plans and media campaigns. She has garnered media coverage for clients in various mediums from local to national throughout the country.
PR Analyst
With the perfect balance of creativity and analytical thinking Madison helps Snackbox streamline PR campaigns and deliver results that meet client objectives. After completing Apprenticeship One with Snackbox Madison was invited to join the team full-time in 2018. Madison handles everything from client relations digital strategy social media and content development to reporting and analytics. A Houston-native and St. Edwards University graduate Madison is certified in Google Ads.
Assistant Account Executive
Sarah Atterbury began her professional career as a Snackbox apprentice during her junior year of college and after graduating from our apprenticeship program was immediately promoted to a full-time PR specialist. Mentored by top PR professionals in the business Sarah has developed meaningful relationships with reporters crafts creative social content for a variety of clients and is always on the hunt for press opportunities.
Photographer
Micki channels her creative talents through a camera lens specifically shooting lifestyle and food photography. She graduated from the Southwest University of Visual Arts and started a career as a graphic designer for small boutique agencies. She later returned to her alma mater as a teacher. Micki is a master of the Adobe Creative Suite and a pro at crafting custom graphics in a variety of mediums and platforms. Micki discovered her love of food photography while working as Creative Director for Fuddruckers and carried that with her into the role of Creative Manager and photographer at popular Asian restaurant Mama Fus and continues to expand her food photography portfolio.
Software Engineer Architect
With nearly 20 years of experience Mark focuses in both back-end and front-end application design and development. He specializes in both the LAMP and MS technology stacks and has a large amount of experience in cutting edge technologies and techniques like responsive design nod.js NoSQL databases and SPA/SPI style web applications. Hes also been responsible for a tremendous number of integrations – taking disparate systems and making them work together as a single application.
Think you have what it takes? Tell us why youd make a great addition to the Snackbox team and wed be glad to consider you.
