About The Sound Branding company in New York, United States
The Sound is a Global Consumer Exploration, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product innovation challenge
We are dedicated to engaging brands with people in new and unexpected ways.
We love projects that require genuine strategic brand understanding and the development of truly creative ideas that go beyond the normal challenge conventions and uncover the hidden whys that will have real positive impact on business.
’The Sounds work is a groundbreaking point of view. It provides a fresh POV on a new way to talk about the human value proposition of Google products particularly machine learning.’
Katie Herskovitz
Research amp; Insights Manager Ads MarketingQuintain – Future of London Living
’The Sound really know their subject. Their ability to apply their knowledge through innovative techniques to a long-established industry has helped us uncover exceptional totally new opportunities that we simply wouldnt have identified alone. The outcomes have transformed our brand strategy. Just as important theyve also inspired our employees and breathed new thinking into the organization as a result.’
Quintain
ITV
’The Sound has been working with my team on some ground-breaking initiatives across ITV. It is rare to have an agency working so close and share in the work every step of the way. I expect our agency partners to continually come up with new ideas and approaches. What is special about The Sound is that they also challenge our thinking and genuinely help us move the business forward.’
Neil Mortensen
Director of AudiencesDollar Shave Club – Get Ready Campaign
’Working with The Sound to better understand our consumer and define our brand positioning was very successful. As an extension of our team they were incredibly collaborative and highly strategic in the best way possible. The Sound challenged us where we needed to be and supported our team in understanding the insights and provided strategic guidance for how to implement them.’
Raechelle Hoki
VP Brand Marketing Dollar Shave ClubKeVita Innovation
’The Sound was a fabulous partner for our Innovation Pipeline work. They were out of the box thinkers that navigated blurry amp; emerging categories and challenged our standard norms. The Sound hung with us through multiple rounds of feedback and iterations always keeping the consumer insight at the forefront. Their consumer driven work resulted in ideas that had outstanding testing results and a pipeline of ideas for multiple years to come.’
In 2006 The Sound was founded in a basement office in Vancouver British Columbia with a simple purpose: always be smart and never be boring. We had a staff of two a handful of clients and one wildly ambitious goal: to redefine the world of qualitative research.
But the world isnt just qualitative and the challenges facing our marketing clients continue to change and grow. So we integrated documentary filmmaking and editorial design into our process as well as the ability to draw human truths from quantitative data. Over time we have built a unique team of anthropologists creatives analysts strategists and story tellers that together ensure our work is as inventive and effective as possible.
Now The Sound has five offices in four countries.
Weve stayed true to our initial idea and pushed the boundaries of research but also sharpened our product innovation and brand strategy offering because we never only tell the human story we always link it to our clients business. We now serve as a trusted marketing advisor for clients all over the world… except Antarctica but we are very open to it!
We still have all the clients we started with plus a whole bunch more and were still always smart and never boring.
But we have moved out of the basement!
CEO
Simon is an experienced CEO amp; Corporate Strategist. He started his career with L.E.K. Consulting became Manager amp; Partner with Capgemini Consulting amp; then CEO with KAE a strategic branding and marketing consulting firm based in London.
VP
John is a veteran global researcher who is a founding member of The Sound and the New York team. John is a skilled facilitator and prides himself on delivering creative and inspiring workshops to land key insights that move brands forward.
VP amp; Head of Project Management
Harjot has well over a decade of experience in communications publishing and business management. She started her career as the publisher and editor of iStyle Magazine a national print publication aimed at the South Asian diaspora in North America.
VP amp; Head of Film
An editor with over 2 decades worth of experience in the film industry. He has over 60 hours of network television under his belt including Showtimes The L Word USA Networks The Dead Zone and Andromeda.
VP amp; Head of Analysis
As a founding member of the Sound Brynn has played an integral role in shaping what The Sound is today. She works closely with all our teams uncovering powerful narratives that move people and brands. She is the mastermind of our Sound Track process and ensures that our work is always exceptional.
VP amp; Head of Creative Analytics
Mindy has spent her career breaking conventions of what quantitative research can deliver – developing innovative approaches that uncover unique human insights fuel ideas and inspire creative strategies. Her work has impacted brands such as Coca-Cola Gap Inc. General Motors Pamp;G Pfizer Samsung and Visa.
Head of Human Resources
A true HR pro; Shonda believes that if we focus on doing the right thing the other stuff will fall into place. She enjoys being a strategic partner; supporting both business and individual success bringing extensive people experience from IBM CNA Insurance common-ground marketing Burson Marsteller and more.
Senior Director Brand Strategy amp; Innovation
Jerusha is a brand strategist with an entrepreneurial mindset and a passion for delivering innovative brand solutions that emotionally connect with people stimulate brand growth and drive profitability. At The Sound she is focused on developing more nimble and agile approaches across the companys three pillars of Innovation Exploration and Strategy.
Senior Director
Sandy is a qualitative researcher with 25 years of experience helping brands connect with the people they seek to engage. Her expertise is in idea development (positioning creative and packaging) and ensuring ideas have their intended impact.
Senior Director Consulting
As a brand strategist and consultant Grace is passionate about finding creative solutions that help brands shift their position in the market as well as introduce meaningful new products and services to the world. She believes every engagement should begin with a solid hypothesis followed by a bespoke approach that delivers on a clear path forward.
Head of UK in Research amp; Consulting London
Elizabeth has spent over two decades helping brands earn attention build trust and inspire loyalty. Shes at her best breaking down complex business brand and communications challenges and getting people to rally around the right strategy to drive growth.
Were awesome because our people are awesome.
We thrive when coming up with innovative ideas but also understand that a smart concept should be supported with measurable results.
We have offices in six places but we only have one team. And an eclectic bunch of individuals it is… journalists marketers words people and numbers people living in perfect harmony designers and documentary film makers. Everyone is kind and curious. Because boring jerks arent allowed.
We pride ourselves on being irreverent and quirky and smart working hard to deliver great work for our clients and having fun along the way because weve all been around long enough to know a good thing when weve got it.
The Sound believes in sharing knowledge. If youd like to stay up to date with our reports on people culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.
The Sound believes in sharing knowledge. If youd like to stay up to date with our reports on people culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.
604 34th Rd Khar West Mumbai Maharashtra 400050 India
#268 - 312 Main Street Vancouver BC V6A 2T2 Canada
45 West 21st Street New York NY 10010 USA
52-54 Rosebery Avenue London EC1R 4RP England UK
230 W Huron St Suite 410 Chicago IL 60654 United States
We are a team of brand experts, strategic researchers, idea generators and cultural anthropologists based in New York, Chicago, London, Mumbai, and Vancouver. We provide clients with the insight, inspiration and strategy needed to answer the brand challen
