Some details
Spire was approached by Research Now/SSI after these two data giants successfully merged. They were in need of a new name, brand and website. After solidifying their messaging/positioning strategy, Spire worked through an international naming search to finally land on “Dynata", due to its dynamic first-party data. A new logo came quickly after, followed by a sleek new corporate business system, brand standards guide, an updated
capabilities sales deck, interim website and eventually a full website. Simultaneously, Spire worked on a 3-day customer symposium event called Catalyst, where we officially launched the new brand into the datasphere.