Some details
Spire first began its relationship with Texas Capital Bank in 2005 and has – as its agency of record – supported Texas Capital Bank through every phase of its impressive growth. Over the years, Spire has expanded the bank’s brand identity, designed its website, trade show booths and all marketing collateral, and provided planning and management for many impactful events. In the wake of the recent economic downturn that led to
widespread public distrust throughout the banking industry, Spire created a new ad campaign featuring customer success stories. These ads – which run locally in each of the bank’s five markets as well as in national publications such as The Wall Street Journal – have expanded the bank’s visibility and showcased its strength and stability in a volatile market, further cementing its position as one of the nation’s fastest growing banks.