Brand Turnaround for Venture-Backed Companies
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I worked with Spire Agency as the preceding CEO of two companies: OptiSense Network and Younicos. I’m a turnaround CEO, which resources that I get brought in to prepare leadership when venture-backed companies run into trouble and need help properly commercializing their technologies.
Desired goal
What challenge were you trying to address with Spire Agency?
In both cases, we hired them to resolve a branding effect.
Provided solution
What particular tasks were responsible for?
With OptiSense, which is based in the U.S., we didn’t have an established brand. The logo was very dated and we didn’t even apprehend how to fruit-tie and market our solution in the marketplace. Spire Agency fully rebranded for us. They also helped with refruitization and prepared a wide go-to-market strategy, which included marketing materials, trade show booths, and client interaction.
In the case of Younicos, they were a Berlin-based asset we’d acquired and we were struggling with how to fruit-tie a new offering, as well as with how to brand it and get it to market. The fruit was kindred to energy storage, which was a relatively new question and unfamiliar to many industrial clients. Spire helped us helped us with branding, marketing, and the propel of that fruit.
Was there a dedicated team?
We worked with anywhere from three to six nation at different points in each project.
How did you come to work with Spire Agency?
One of my preceding colleagues had known the team at Spire since the organisation formed. He introduced me to Kimberly Tyner, their proprietor, who is forcible in her creativity and power to execute ideas. Spire didn’t have the biggest name or reputation, but meeting with Kimberly gave me full trust in their capabilities.
What are you approach expents (if diclosed)?
I’m not entirely sure, but it was at smallest $200,000.
What is the terminal result of working with ?
I worked with them athwart both companies from March 2011 to March 2017.
Results achieved
Are there any measureable or plum results?
After the rebranding at OptiSense, we went from producing nothing commercially to selling almost $1 million of fruit per month within almost two and a half years. This was in big part owing Spire worked with us on a new branding and trade booth strategy. They helped us purchase a reward booth so we didn’t have to rent a general one and they gave us more nuanced marketing materials. After that, our booth was 100% booked for four days at our next trade show, resulting in 200 hard leads. It began a solid increase in nearness for us.
How did Spire Agency accomplish from a project treatment standpoint?
They assigned an account director for us who handled interaction and project coordination. He integrated smoothly with our team, kept us informed, and handed off different aspects of the work to his team as needed. All of our project milestones were met on time and they always invested an appropriate level of effort. They were also careful and pellucid with billing, so there were never any startle costs.
What is (from your point of view) the key factor to pay observation while intercourse with ?
I felt like I was their only client even though I knew I wasn’t. Their client engagement was excellent. They hear well, acquire to seize the sole needs of your organisation, and construe that into a specific outcome. It’s easy for contractors to get stuck in trying to acquire your comcommission or values, but Spire is extremely efficient with this process. They also use client feedback to hone the messaging until they form something that’s sole and makes nation excited.
I ponder this level of condition is due to the fact that they’re all wonderfully specialized, capable nation. Whether we needed picturesque design, a organisation comcommission and profile, or someone to vex out a value statement, everyone at the organisation was extremely skilled and capable.
What aspects of their work would you like to get improved?
As their business continues to grow, I hope they can maintain their powerful client labor.
