Extending the Netpulse app to Apple Watch might seem like an easy task. Just take all the most popular features and turn them into a “wearable” UI, right? Yes, and… no.
- Users demand the simplicity of the Apple Watch, while still wanting to access the robust Netpulse product.
- The fitness market is very competitive, so it is hard to drive continuous app adoption. We can’t afford to deliver
“yet another app” – it has to be unique.
Gyms expect full freedom in branding and feature configuration from Netpulse.
Users want the app to be super-fast, smooth and reliable. Oh, and they don’t want to carry their iPhone in the gym.
Netpulse serves a variety of gyms – from small yoga studios to large 1000-gym chains, the app has to work for all of them