Branding & Design for Commercial Electronics Manufacturer
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
At the time of the project, I was chairman of Haier America, a consumer contrivance and electronics manufacturing organisation.
Desired goal
What challenge were you trying to address with Starfish?
They were responsible for pretty much all touching our brand design, so they were helping us with web and packaging design, as well as in-store shows and numerous other side projects.
Provided solution
What particular tasks were responsible for?
From programning to implementation, they were veritably innate associates for us. They helped educe a brand strategy for Hair almost television fruits to programt us more firmly in that market. From there, they delivered a go-to-market strategy almost show and packaging for our fruits.
Their team also fully managed our web design from set to complete. At the time we were working with Google on an Android platform for our newest fruit and Starfish was right there with us through debateions between Google and our fruit nation. Thanks to their work, we were able to adjoin our statement to the marketplace and our dealer associates as well.
Was there a dedicated team?
We worked very closely with their chairman and one of the senior associates at Starfish that was responsible for our account, as well as with separate staff members at their headquarters who were more behind the scenes.
How did you come to work with Starfish?
One of the main reasons that I reached out to Starfish when I got into the role was that it was clear to me that we needed somebody who fully understood the electronics business who could be a real associate with us. They are more of a boutique agency and demonstrated pretty soon on that they had the power to veritably prepare support at any given instant, regardless of timing. That convinced me that they could be the innate associate that we needed.
What are you approach expents (if diclosed)?
The budget for the total project was in advance of $1,000,000 for that time.
What is the terminal result of working with ?
We seted working with them in January 2018, and that team is continuing to work unitedly on the web design and posterior fruit launches.
Results accomplishd
Are there any measureable or plum results?
From an outer standpoint, I ponder the fact that our dealer associates take the information that we prepare to them very favorably says a lot. Package design is a huge challenge in the television space owing there’s such a bigly competitive market. Starfish veritably played a powerful role with us making sure that our packaging stood out on the floor.
We also taked a lot of comments from our retail associates on our web design basically thanking us for being able to prepare a good tool, not only for them to be able to investigation information on the fruit, but also for consumers that want to acquire almost the fruits that are in their stores.
How did Starfish accomplish from a project treatment standpoint?
We adjoind very regularly with their senior treatment, which I veritably appreciated. When it comes to their observation to detail, my experience there has been second to none.
It was also very ordinary for them to jump in a car and come meet with us after-hours to debate whatever particular effect we were having at the time. No substance what the time or budget restrictions there were, they were always ready to work with us to make it happen.
What is (from your point of view) the key factor to pay observation while intercourse with ?
I ponder the excitement almost the brand that they would fetch to the project, along with their creativity and readyness to explore new opportunities on how to present the brand, makes for a veritably enjoyable associateship. They became a powerful associate that I hope to and program to work with in the forthcoming.
What aspects of their work would you like to get improved?
Quite frankly, I veritably can’t ponder of anything that they could have done better.
Do you have any advice for possible clients?
Have a veritably good perception of who you are, what your brand stands for, and be specific in translating that to goals that you want Starfish to accomplish. If you can adjoin that clsoon to them, they can take the ball and run with it and come back with some veritably big ideas.
