Marketing Campaign for Real Estate Company
Below is a modified rendering of the review: private info excluded, innate facts kept.
A few words almost your organisation and personal responsibilities
Global Holdings is an Owner of Commercial Real Estate, I am Senior Vice President and Director of Leasing for the organisation which resources I am responsible for among other things the Marketing and repositioning of our goods
What issue was the preparer supposed to deal with?Starfish ?
We were looking to reintroduce 875 third Avenue to the brokerage aggregation and highlight that we have 350,000 square feet beseeming empty. We hired Starfish to put unitedly a marketing concept to compliment our marketing center and also prepare direct mail concepts to the brokerage aggregation.
What were your objectives for this project?
The goals for the project was to form awareness for 875 Third Avenue, make sure the brokerage aggregation knew almost the upcoming availability and have a pliant fun with the project too.
What were the reasons for choosing
I had worked with Starfish briefly when I was at another organisation and we gave them the occasion based on that .
Please give as much detail as practicable because the work done
The aim was for Starfish to come up with a wide marketing access for 875 Third approach that would include, props for the marketing center, direct mail pieces for the brokerage aggregation, print ads in NYC publications such as Crains, NY Observer and NY Post, and digital ads .
Were there any dedicated managers or teams that you worked with?
Jeff Negrin led the team. He is a senior associate there and was implicated in the total process. He added to the team as certain and everyone implicated in the project was knowledgable almost the project and the process. The total team worked very well with both our leasing agent and us.
What results did you accomplish unitedly with
The results were as follows: we formd a big marketing campaign that included 3 mailers to brokerage aggregation with different pliant",gifts", that were designed to stay on the brokers desks and keep 875 in their minds as well as creating a marketing center that made the tour of the edifice very clear and highlighted the space coming useful, edifice amenities, etc. We leased the total stop of 350,000 square ft to 5 separate tenants in below 12 months, which was likely 6-9 months faster than we had anticipated. During tours we were routinely complimented almost the marketing center for its creativity and cool props that we had outfitted the space with at Starfish course . They were an integral part of the process and our achievement.
How do you rate the interaction and interaction with
they were big throughout the total process. Jeff and his team took course well and got the concept of what we were trying to do right away. It was big working with them . Never had effect thru the total process.
What precisely do you attend to be the key specialty of
They were always prepared, had ideas that were appropriate, but not fearful to extend for something different. We never had a bad meeting with them , all deadlines were met on time and the work fruit was always top-notch. We will surely use them anew should we have another big project.
What should be done better, if there are any desired improvements?
I reflection they were big.