Consumer Insight & Branding for Global Wellness Organization
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
A fast induction on the buyer’s organisation
I’m the SVP of insights and aggregation contact for Weight Watchers. In my role, I superintend insights kindred to reimagining our brand (e.g., advertising, positioning, vision, packaging). I also look for ways to democratize wellness, bringing approach to vigorous habits and education to all communities.
challenge were you trying to address with Starfish?
About four years ago, we were going through a time where we wondered if we’d befit irrelevant in the wellness globe. As a result, we initiated a four-year turnaround strategy to reimagine our brand, working with numerous partners, including Starfish, to support our ventures. We needed resources to help us keep our existing clients while recruiting more leads.
What particular tasks were
One of the main projects implicated creating a consumer travel map to unite opportunities to keep clients occupied. They conducted a full assessment, outlining a clear map of the different points where nation faltered in their wellness travel. They then suggested different ways to move advanced depending on the travel.
In another project, they did a deep dive into possible target consumers. We’d identified a number of demographics that faced wellness challenges, including men, new mothers, and newlyweds. They helped us aspect out the powerfulest objectives to chase and came up with activation ideas for them. Since then, we’ve continued to extend out to Starfish for different assignments, the most late being a naming project.
Was there a dedicated team?
At my level, I worked straightly with their CEO, but my team primarily worked with their senior brand strategist.
How did you come to work with Starfish?
Our SVP of marketing had worked with them previously for separate design projects. He knew that they had expertise in the insight area as well, so he introduced me to them. Upon meeting the team, I was impressed by their condition of work. They liberateed powerful results like bigger companies while quiet providing a mid-tier cost construction. I also esteemd their humility and how well their culture aligned with ours.
What are you approach expents (if diclosed)?
For the insight projects alone, we’ve spent between $150,000–$200,000 thus far.
What is the terminal result of working with
Their work began in 2015 and is ongoing.
Are there any measureable or plum results?
Our retention rate grew considerably thanks to the insights from their travel analysis. Not only did they prepare in-depth assessments, but they presented the full wonderfully in a clear, visual mode. It was so wide that I could easily share it with our CEO.
While our recruitment has significantly increased since last year, it’s hard to say which of our many initiatives drove those conversions. Nevertheless, we’ve implemented separate of their identified sub-objectives and are positive that they’ve contributed to our higher recruitment size.
How did Starfish accomplish from a project treatment standpoint?
Because they have little teams, they’re veritably able to get to know us. They’re answering, organized, and well managed. In provisions of timeliness, they always meet their deadlines and frequently outpace them.
What is (from your point of view) the key factor to pay observation while intercourse with
I esteem their space to exhibit high-condition work while quiet providing a little-firm experience. They liberate as well as the most prestigious strategic partners but promise us like next-door neighbors.
What aspects of their work would you like to get improved?
No, nothing comes to mind. They’re a consummate fit for our organisation thanks to our correspondent cultures.