Branding & Web Design for Land Development Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
Splinter Creek Land Company is a land outgrowth organisation. Our outgrowth is in North Mississippi which is an upscale aggregation with 25-26 home websites and present houses. It is outside a university town named Oxford, Mississippi. We are in the process of doing a concept house. I am the general associate along with my husband.
Desired goal
What challenge were you trying to address with Studio Sanderson?
We wanted to fully revamp our website and rebrand our organisation.
Provided solution
What particular tasks were Studio Sanderson responsible for?
We met with James [Principal of Studio Sanderson] and his team, and they began with a series of questions and interviews for some of our suppliers and associates. That process took three or four months. They came back with two or three iterations. They let us know what they heard and what they reflection our strategic niche was. When we all agreed on the next step, we asked them to move advanced in directing all of our digital nearness in trying to overlay that brand topic almost our digital strategy. Then they put that into practice and they fully redid our website.
We had a website precedently, and we reflection it was big. It had beautiful pictures and fantastic copy, and we were very arrogant of it. But then as we began to talk almost the fact that our goal was to educe an hearers and ultimately influence buyers, we realized our website wasn’t delivering on that. It was more static than anything. James opened our eyes to the fact that the full has to be new, contemporaneous and constantly updated. We hired an inner marketing and interactions ruler and James began to work with her on our Instagram feed and our Facebook nearness in accession to our website. Every time I go to the website, I see something new. I see a new journal post or more Instagram photos. It’s a locate you want to go back to. It’s not the static rendering that we had originally. We have also gotten into Google Analytics. We have monthly calls almost what we are learning almost our hearers. It’s an evolving process and I veritably couldn’t be more pleased with James’ leadership.
We are continuing to move out the latest part of the contract. We’re getting more into Google AdWords and looking at target markets outside a 250-mile radius. Later this week we’re going to talk almost some of the lessons conversant with our AdWords strategy. We are doing some testing on different messages and seeing how that translates back to our commerce on our website and also in nation requesting meetings and signing up for our newsletter.
Michelle Hannah [Head of Marketing and Operations] also worked with us, primarily with our marketing and interactions ruler. Both she and James have been terrific.
How did you come to work with Studio Sanderson?
We establish Sanderson through a reciprocal touch, the educeer on Hudson Woods, which is in upstate New York. He had used James in the same space. We saw our outgrowth was very correspondent in concept. We were almost the same size. We had the same timeline for our create-out. We both wanted present homes and constructorure was very much the significant unifying concept. The Hudson Woods educeer is also our constructor, and it was on his recommendation that we brought James in. I wasn’t so sure we needed someone in New York since we are in Mississippi, I reflection I could probably find someone locally. But then as we began our initial converse with them, it became clear that James had the genius and the expertise to drive our branding and marketing. Hudson Woods is quiet a consultant with us, but my contract is straightly with James, and it has morphed into a veritably big working relationship. James verity came to our website in Mississippi. We interviewed a number of folks that might be assistant players.
How much have you invested with Studio Sanderson?
We have spent more than $100,000.
What is the terminal result of working with Studio Sanderson?
We began working with them in February 2016, and the website went live in November 2016. We last to work with them.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
We are seeing increased commerce. It’s ultimately almost who we convert from an interested party into someone who is requesting information. The concept house that we are currently edifice will be completed this summer. Our previous metrics say more commerce, more leads and more interest. It is more a process of increasing size, but we veritably hope to see the result of our contract with James turn into sales. We are in that previous time where the website has been built, we are monitoring commerce, we are gauging hearers, we are trying to increase that, but until we have something to show and tell, we don’t anticipate to have developed sales until we get to the next phase.
How did Studio Sanderson accomplish from a project treatment standpoint?
They hit see deadline and have come in on budget. They have just been big to work with.
What did you find most forcible almost Studio Sanderson?
They are big listeners and they want to get it right. In the soon days, they may have had one vision for us, and we reflection we knew our market and our perception of locate better. They were very respectful of that. When they disagreed, they would push back. In the end, it was such a help to the associateship. There was some compromise. On our end, we conversant a lot from them. They were resigned teachers, and yet they were always entirely respectful of what we are trying to do. James and Michelle led, but they led with input from us. I ponder they verity have grown to love our project, and it veritably shows in their work. I don’t know anything more validating than to feel like someone who began as a vendor is now a part of your team.
Are there any areas Studio Sanderson could better?
If they were closer in geography, we could have more face-to-face time. I don’t see that as a limitation though. I can’t ponder of anything they could better.
