Some details
Sarah Cooper is a former Googler-turned-writer, comedian, and speaker. She’s the voice and doodler behind The Cooper Review, a satirical online publication about the corporate environment. Turning quips to novels, Sarah’s published several books. In a recent collaboration, she’s joined a team of writers to help complete a musical. With the amassed popularity and a growing platform, Sarah hired us to design an all-in-one
personal brand website.The design of the website centers around Scott Kline',s photography — bright, vibrant images with a pow, indicative of Sarah’s dynamic personality. The overall mood highlights Sarah’s cheeky tone marrying seemingly standard corporate vibes with refreshing doses of comedic relief. We derived the color palette for the website from these photos and expanded it across the entire site design.
For sites that highlight a solopreneur, it’s important that it represents them. From the copy to the design, all stay true to Sarah’s personality. Sections like the about page (‘Show Me The Life Story’) and brand accolades (‘Here Are Some Logos’) are sarcastically named as a call out to the common, yet boring, brand brag. It is a stark contrast to the usual call to action which is often “Show More” or “Learn More”. The contact page also shares this humor with a lighthearted disclaimer often seen on personal brand websites.
The final website (built on WordPress) is a dynamic one-stop-shop inviting readers to stay connected and up to date on all things Sarah Cooper.