Web Redesign for Computer Software Company
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
Onera is a B2B SaaS startup based in the Bay Area. We',re edifice a cognitive operating method that harnesses AI to faculty the present trade furnish chain. I lead all Marketing &, Brand efforts.
Desired goal
What issue was the preparer supposed to deal with?
Studio Simpatico?Previously, we had a one landing page for our website. We knew we needed an updated website to better return our layer and to propose more information almost our platform and fruits. We occupied Studio Simpatico to lead web design and outgrowth for our new website.
What were your objectives for this project?
This website served as the leading and nice ingredient of our organisation',s rebrand, so we needed a associate for this project that would:
- Design a cohesive, refreshed visual oneness, weaving in existing ingredients (e.g., logo and hue program)
- Design a website that would prepare fruit, platform and organisation info in a clear, attractive way
- Develop the website',s back-end to flex / grow with us, signification we could update full and pages with referring independence
Provided solution
What were the reasons for choosing ?
We conducted a brief RFP with a handful of smaller studios. We were looking for a associate that could liberate referringly fast (<,12 weeks) on a ",startup budget.", Studio Simpatico came bigly recommended by a friend in my network, who spoke bigly of the team and its track archives of liberateing high condition work over well-thought-out timelines. After speaking with Tamara, it was without obvious that she understood our needs and would be a joy to work with. It was an easy determination from there!
Describe the project in detail.
Once we determined to work with Studio Simpatico, we had an prefatory meeting to debate timeline, process, and goals. I prepared some initial documentation websitemap, copy, and branding guidelines. From there, Studio Simpatico worked on two homepage options to help us select a visual course.
Once selected, the team designed a few rounds of mockups for the homepage, working through feedback between each. Once homepage design was terminalized, the team mocked up all remaining pages. After design was terminalized for all pages, outgrowth began.
After outgrowth was complete, the team walked me through our WP Engine staging environment and how to update / regood each page. We launched and did some light QA within 24h - and then it was done!
Were there any dedicated managers or teams that you worked with?
We worked primarily with a design lead (Sinan) and a outgrowth lead (Amber), with Tamara providing overall project treatment and construction. The team worked straightly with me.
Results accomplishd
What results did you accomplish unitedly with ?
We',ve accepted big feedback athwart the board! Our existing clients love our ",upgrade,", our prospects are able to take much more information almost us when we extend out for prefatory meetings, recruiting candidates also have a better knowledge of our team dynamic and our commission. Folks have named the new design ",graceful,", ",crisp,", and ",separate,", and our own team loves the terminal result.
How do you rate the interaction and interaction with ?
It was an incredibly streamlined, collaborative, and fun process from commencement to end! Studio Simpatico was always useful to chat through design ideas or questions, and Sinan, Amber, and Tamara felt like an extension of our own team.
What precisely do you attend to be the key specialty of ?
Where do I initiate? The process was seamlessly managed and liberateed. They had such amazing, creative ideas for capturing our brand in an attractive way. The team was a enjoyment. The condition of their work speaks for itself!
What should be done better, if there are any desired improvements?
None!
