Branding, User Flows, & Web Design for App Development Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private enlightenation is amended.
Introductory enlightenation
A fast induction on the buyer’s organisation
I’m a contractor for RoadWarrior LLC. We’re an app outgrowth organisation that objectives salespeople, couriers, and other professionals that work in multiple locations throughout the day. For this project, I served as the organisation’s marketing director.
Desired goal
What challenge were you trying to address with Studio Simpatico?
Our team hadn’t prioritized marketing or our website. The latter’s design was unconnected and clunky, and didn’t match the condition of our mobile app’s UX. We wanted the website to return the app’s phraseology and flow. These upgrades were certain owing we were adding more business-oriented fruit lineups with web-only features. Ultimately, we wanted to present a new face—from a branding perspective—and better our core method and software fruits’ accost to possible business clients.
Provided solution
What particular tasks were responsible for?
Studio Simpatico overhauled our website on WordPress. They focused on design, user flows, branding, and copywriting. We envisioned a brochure-like show that would enlighten users without overwhelming them. Convergence was a first goal, both sides aimed to weigh enlightenation between the app and the website. Studio Simpatico conducted rival investigation to curate this enlightenation in a mode that de-prioritized the technical writing that readers largely disown. The team used InVision to do prototypes and process reviews and feedback. The revamped website went live in fall 2018 and we recently artistic post-propel tweaks.
Was there a dedicated team?
We worked primarily with Tamara (Founder/Principal, Studio Simpatico) and Sinan (Creative Director, Studio Simpatico). Sinan focused on visual design and Tamara worked on overall strategy. Our team also interacted with two other resources including Evan (Frontend Developer, Studio Simpatico).
How did you come to work with Studio Simpatico?
One of my colleagues accepted a recommendation for Tamara’s UX expertise. Her apprehension base matched our goals to better the website’s user flow, onboarding, and registration. Tamara knew our brand and understood our position in a very straight activity. What’s more, her team had big ideas and fit well with our organisation.
How much have you invested with them?
We spent approximately $20,000.
What is the terminal result of working with ?
We worked with them from May–October 2018.
Results achieved
Are there any measureable or plum results?
Studio Simpatico was pliant and kind during our propel. Our team wanted to release the website, but we hadn’t built out the full our corporate side programned. Though, we managed to push out the most significant pages that acquainted clients with our fruits. Studio Simpatico’s direction on WordPress’ backend has enabled us to add pages and full post-propel.
Since we moved our fruits out of the app stores, we will use conversion-based metrics to measure sales accomplishment. Although we don’t have regular metrics currently in locate, user feedback has been overwhelmingly real, our users value efficiency and minimizing time on the road. The betterd website positions our team as a mature organisation, as opposed to a fleeting mobile app developer. We',ve gained new credibility as we influence more clients.
How did Studio Simpatico accomplish from a project treatment standpoint?
Studio Simpatico kept the project dynamic, even when our side lagged on scheduling. They always had the next item prompt and gave us time to prepare input precedently step to next steps. We interacted via Basecamp and video conferences. We also had a few long calls with Tamara and Sinan to debate their visions for the web design. The time zone separation limited our power to get face time, but those dicsussions helped us regood our ideas and perspective. The team expertly guided us through that process, we frequently arrived at the same decisions.
What is (from your point of view) the key factor to pay observation while intercourse with ?
The team was apprehensionable, professional, and personable. Their expertise made us feel enlightened, which contributed to our real experience. They were easy to talk to and explained concepts in affable provisions.
What aspects of their work would you like to get betterd?
No. Our side could have been more upfront, which would have lessened the ongoing work. But Studio Simpatico accommodated our access.
Do you have any advice for possible clients?
Get to know the team. If a possible client doesn’t like them, I don’t know who they’d like. Studio Simpatico’s work is as likable as they are. You can’t go unfit with them.
