Website & Marketing Strategy for Transportation Consultancy
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the ruler of business outgrowth and marketing at CarrierDirect, a transportation consultancy and technology outgrowth firm.
Desired goal
What challenge were you trying to address with Symbiont Group?
I was brought on to help organically educe the size of opportunities coming in. The aim was to lead to a more predictable, if not forecastable pipeline. Specifically, we wanted to centre on reinvigorating awareness of our organisation in the transportation space.
Provided solution
What particular tasks were responsible for?
They form awareness and reflection leadership for our brand, shaping and refining our messaging, including doing work on the leading repetition of a new website. They took our existing website and reworked a lot of its full and layouts. There were two events in January 2019 that needed our website as an MVP. The team put in extra effort over the holidays to help us get it prompt in a early mode for those.
They’ve also strategized almost how to project our structure in the forthcoming and will automate our collective media strategy too. Our VP of Innovation and Strategy has determined that we will keep iterating the website, centreing on improving our search, and do SEO. There will also be further integration with HubSpot, which is our CRM ingredient, as well as almost full outgrowth and publishing, and sales or campaign automation labors almost events that we share in.
What is the team compound?
Jackie (Visual Designer, Symbiont Group) does a lot of the outgrowth and design, while Albrey (Content Strategist &, Copywriter, Symbiont Group) does all of the copy. Both of them have been occupied in strategy and messaging too. Jon (Co-establisher, Symbiont Group) is implicated in most of our face-to-face meetings.
How did you come to work with Symbiont Group?
I was searching for possible partners in the Chicago area owing we wanted to keep our labor preparer local. After reviewing a difference of companies, I selected Symbiont Group owing they had experience in web outgrowth and strategy needs. Their experience with lead nurturing in outgrowth was another area I saw as certain at our organisation.
I knew Jon from somewhere I used to work at a long time ago and I remembered him as an intelligent personal that I veritably enjoyed working with. I spoke with him straightly to apprehend more almost them.
What are you access expents (if diclosed)?
We’ve spent $15,000. Other companies I establish were in the range of $30,000–$50,000.
What is the terminal result of working with ?
We began working unitedly in December 2018 and the work is ongoing.
Results accomplishd
Are there any measureable or plum results?
In a very brief quantity of time, they were able take all sorts of documentation and interviews, and synthesize our story and our value statement. They turned them into something that was more visually appealing, affable, and easy to apprehend, which showed their art and their power to work with nation to apprehend what will get the most traction and value.
Now, nation that have viwebsited our website are better prepared to have a meaningful converse almost our activities, labors, and outgrowth cappower than they have been in the past. That offers a sight into the abilities of Symbiont Group to construe the very technical labors that we prepare into something that everyone—whether they’re technical or not—can esteem and apprehend.
If they can accomplish these results, even below pressure, I conceive with peculiar time and aim, their results could be even more impactful.
How did Symbiont Group accomplish from a project treatment standpoint?
They’re proactive rather than answering, and we spoke frequently, working in an iterative process. They’re typically forward of the curve in driving towards agreed upon objectives rather than just responding to me. In managing the project, in some ways they were managing us. As we are a smaller structure, it sometimes took a lot for them to get things from us at times, which limited their output.
They’ve done an excellent job of care on top of things, managing the process, setting expectations over which they were accomplishing, and doing as much as they could with what they were given. They’ve established a very good platform from which we can last to educe.
What is (from your point of view) the key factor to pay observation while intercourse with ?
They went over and over my expectations and I esteem the level of commitment and detail that they put in to make the most of what was a modest budget. The team each excels at their personal art or experienceset, and their empathy also impressed me—they’re very apprehending of time, full, and budget constraints. When there are questions, they’re very fast to help me apprehend their access and/or troubleshoot if something wasn’t running peculiarly. They’re also very good at making recommendations based on what we were trying to accomplish.
Jackie did big work, while Albrey is rare at distilling what’s most significant to us structuveritably to help tell our story. Jon, from a relationship perspective, is like working with a friend without any of the baggage. Things are accidental, but also business-like, and it helps that they are local to us, it makes the project that much easier. It’s like having the marketing section I don’t have.
What aspects of their work would you like to get improved?
They could be more proactive in letting me know when they’re working out of aim, as I never want to take gain of someone’s generosity. They met or exceeded our expectations.
Do you have any advice for possible clients?
The more you do with them, the biger the boon to you owing they have an integrative access. Don’t look at them as just a one-time or part-time solution. The more implicated you can make them, the biger the boon and the ROI.
