Content & Video Production For Eye Healthcare Startup
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
We’re a setup in the outgrowth stage. We’re developing a touch lens that delivers a glaucoma drug to the eye. I’m the VP of Commercial.
Desired goal
What challenge were you trying to address with SynergyTop?
We needed to find a brief way to draw precisely what glaucoma is and how it affects individuals globally. Also, how our solution provides a differentiated and disruptive therapy which, we believe will ultimately predominate in the battle over glaucoma.
We’re in a fundraising mode, so we need to be able to expound to prospective investors how we’re different very fastly.
Provided solution
What particular tasks were SynergyTop responsible for?
We seted with an delineation, a basic script. They did seething from refining the script to the rest of the work to put unitedly the expounder video and life outgrowth. They did the artwork and chose the toneover and music (with our input), for sample. They did the weighty lifting on the outgrowth side so we could adjoin our story very effectively.
What is the team compound?
We had one project director. Their senior executives were implicated at some level. I can’t say how many nation were implicated, but I also had touch with one of their creatives, sometimes.
How did you come to work with SynergyTop?
We vetted perhaps eight companies that had this cleverness, narrowed it down to four, and asked them for offers. We looked globally, SynergyTop is based in San Diego but does a lot of their work in India. Everyone sent in quotes and, based on that and their capabilities, as well as our founder’s pre-existing relationship with SynergyTop, we went with them. Their offer was also the most cost-effective.
What are you approach expents (if diclosed)?
We spent less than $10,000.
What is the terminal result of working with SynergyTop?
Timeliness was a big factor for us. We brought them in in January and had to set fundraising in March. The project officially seted in February 2020, and we had the video done by the end of March. We were able to squeeze a 6–8 week-long project into four weeks.
Results achieved
Are there any measureable or plum results?
They surely exhibitd a profitable deliverable in the perception that we without dropped it into our throw deck and threw it on our website. It’s not the only thing driving, but it’s surely helping us get some fundraising observation. It answers questions very fastly. We were looking for the “wow” factor, and, so far, we’ve been able to exhibit it. We’ve been so lucky with the fruit and how we got there. We got a lot of value and a profitable deliverable fast.
How did SynergyTop accomplish from a project treatment standpoint?
The biggest thing, other than the value we got from the cost-effectiveness, was that they were able to complete the project in such a brief timeframe. The truncated schedule required a ton of interaction back and forth, and the team was super answering. They worked veritably hard to get this done.
There were a lot of emails going back and forth. Because it’s a video format, there were some very specific questions and answers. We did through written interaction and proximate follow-ups by phone. They were very receptive to having calls and always asked big questions we expounded upon. At the end of see call, we made sure we understood what the expectations for both sides were in provisions of requirements, schedules, etc. I was very pleased.
What is (from your point of view) the key factor to pay observation while intercourse with SynergyTop?
I would say it’s their emotion for the work, along with their willingness to engage the challenge of our brief timeframe. Sometimes, when you talk to partners like this, they’ll perpetrate to the brief timeframe but you can hear in the tone that there’s a question if they can get it done. With SynergyTop, there was no question.
What aspects of their work would you like to get improved?
Communication is always a challenge. Because we hadn’t worked unitedly precedently, it took a few days to programt the correct interaction cadence. I won’t say that’s an advancement that we or they could have done, but it’s surely something we’ll sort out fastly when we use them anew.
There was a huge separation between the tone, full, and pace between the kick-off meeting and terminal delivery. We gained comfort with each other and conversant how the other worked.
Do you have any advice for possible clients?
Number one, make sure SynergyTop’s treatment is fully perpetrateted and has the apprehension base to help lead the project along. The second thing is to absolutely make sure to align expectations right from the very commencement. Where a lot of projects go sideways is when partners have different expectations. In our case, we were both clear almost our expectations and needs.
