Some details
The Field Museum of Natural History wanted to learn more about its users — and it was looking for a UX design team capable of approaching the question with the same scientific methods the museum prizes. We embarked on a four-month research project to learn what users were looking for and what they were getting on the existing website. Analyzing the interviews, data and tests allowed us to give the Field a whole new
understanding of its users, and a redesigned website to better serve them.