Some details
Every business, no matter the industry, is looking to expand and grow users with the smallest possible investment, keeping software risk mitigation in mind. In the case of AccuWeather, plenty of people were already turning to its apps for weather predictions. The trick was finding the most valuable users, and growing them. By looking at their own analytics and a bit of market research, AccuWeather’s team found that construction
workers were among the biggest users of their paid AccuWeather Professional app. With weather having a huge impact on the schedule for a new building, every construction team leader keeps a sharp eye on outdoor conditions.Much like construction crews use AccuWeather to mitigate their weather risks, AccuWeather approached Table XI to mitigate its software risks with a little research to determine what would work best for this audience. We had one big question to answer: If we build it, will construction workers come? That exploration led us to conflicting results, and ultimately saved AccuWeather hundreds of thousands of dollars in sunk software costs