How do you grab the attention of an 18-year-old? That’s the question Rice University came to Table XI to answer. The school had recently launched its Doerr Institute for New Leaders, and needed to show students all it could do.
We used user research to find the best solution — a chatbot that would survey students via text, then match them with a customized leadership program. Then we built it alongside… Rice',s IT team, so they could manage it long after Table XI wrapped.