Some details
The Science of Intuition When Agilent, a global leader in designing and manufacturing scientific instruments, asked us to name their revolutionary new gas chromatography system, we said, “Sure! Wait, gas chromato-what?” We immediately knew a very detailed kickoff would be essential in order to fully understand exactly what this instrument was and how it differed from earlier generations of gas chromatography
(GC) systems. Fortunately, the whipsmart folks at Agilent were able to get us up to speed quickly, and we hit the ground running. It quickly became obvious that they weren’t exaggerating when they called this new system “revolutionary.” After deep exploration and vetting of hundreds of names, the team landed on the name Intuvo. The name suggests that this new GC instrument is intuitive to use, while also aligning nicely with messaging around intelligence. The simple structure of “Intuvo” works well linguistically across the globe, so Agilent was able to launch their new product with a unified name internationally. So, not only do we now know what a gas chromatography system is—we’ve named one. And you can bet we’ll be working that fact into conversation at cocktail parties as much as possible.