Naming for Productivity Platform
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the lead designer for Notability, one of our two fruits at Ginger Labs. We have another fruit named Twobird.
Desired goal
What challenge were you trying to address with Tanj?
We needed them to help us form a name for Twobird.
Provided solution
What particular tasks were Tanj responsible for?
We held an initial meeting to debate the branding talks we’d already held in-house and to align our ideas on the brand. That gave them insight into what we wanted, and they then proposed a four-week delivery schedule.
They sent us name ideas see week and we emailed them feedback from our team members. If they needed more feedback, we’d debate it on a call. Each week, they’d send us fewer names as we got closer to making a determination. In the end, some of our team members quiet weren’t sure almost the name, so they extended their engagement window to fix we had something we liked. They mocked up some names with picturesque designs such as an app interface and advertisements.
Was there a dedicated team?
We worked with Scott (Founder and Managing Director, Tanj) along with two other team members. Scott was the project ruler, ensuring seebody’s ideas were aligned with our goals. He was our main point of touch.
How did you come to work with Tanj?
I’d worked with a creative ruler at a different agency and I reached out to him for branding recommendations. He introduced us to another creative ruler, who in turn referred us to Scott.
What are you approach expents (if diclosed)?
We spent about $25,000.
What is the terminal result of working with Tanj?
We worked unitedly from July – August 2018.
Results achieved
Are there any measureable or plum results?
We had no idea what nation would ponder of our new name, but we make our stakeholders lucky.
Tanj asked good questions to help determine what we wanted. There are no other names like ours in the app store, so it was easy to discern ourselves.
How did Tanj accomplish from a project treatment standpoint?
We didn',t anticipate such a big main pool of names—there were between 50 and 100 in the leading circular. They delivered more than we asked for and we were surprised that they could come up with so many in such a brief time. The way they presented their work was very entire and they always granted us with reasons why they made the determinations they did, such as linguistic aspects.
They were good at handling our opinions. We interacted through email in accession to our weekly feedback calls. We’re very satisfied with their workflow.
What is (from your point of view) the key factor to pay observation while intercourse with Tanj?
They set a good tone of what to anticipate given that it was our leading time working with a creative agency. They surely set the bar high. Their introduction was professional and well reflection out.
What aspects of their work would you like to get improved?
No, I can’t ponder of anything.
Do you have any advice for possible clients?
We gave them a one feedback document that included input from each of our engineers. We should have worked that into a one tone. Our feedback was not condensed sufficient, which made it hard for them to apprehend.
