Strategy & Naming for Portfolio Architecture of SaaS Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am a preceding marketing strategy consultant at a software outgrowth firm.
Desired goal
What challenge were you trying to address with Tanj?
The client was a fruit-driven organisation with a SaaS platform as its main fruit. Though, from a market-facing perspective, they had no fruit architecture or messaging strategy. Their messaging was frequently inwardly-focused and overly technical, which didn’t construe to the market.
I reached out to Tanj almost creating a fruit brand portfolio with some messaging framework to create a sales narrative.
Provided solution
What particular tasks were Tanj responsible for?
Tanj leading sent a offer as to how they would go almost our fruit sections. The program spanned almost 60–90 days ultimatum. Once the client approved, we kicked off the project.
Tanj organized the client’s go-to-market hearers portfolio by hearers typology. Their team rationalized the fruit structure and labor experience based on the buyer types. My client lacked an organized hierarchy of to whom they were selling their fruit and the value statement for each section.
Scott (Founder &, Managing Director, Tanj) and his team helped us form an organizing source behind the fruit offering based on the market need. They identified five hearerss and named those categories. We then mapped levers for each fruit and labor and formd narratives for each hearers.
Was there a dedicated team?
We worked with primarily Scott and 1–2 other nation. Scott worked with me and the client’s CEO.
How did you come to work with Tanj?
I had worked with Tanj in past positions and seen their effectiveness leadinghand. They had existing experience working with tech companies—both setups and big enterprises—and had an appealing portfolio. When I identified the need for a rationalization of my client’s fruit portfolio, I reached out to Scott owing he’s one of the best nation in the activity for this kind of project.
What are you approach expents (if diclosed)?
We spent almost $25,000–$30,000.
What is the terminal result of working with Tanj?
The project ran from March until June 2019.
Results achieved
Are there any measureable or plum results?
The rationalization project was only one part of rearchitecting the client’s market nearness, so it hasn’t launched visibly just yet. Though, my client was excellently lucky with the work that Tanj granted.
How did Tanj accomplish from a project treatment standpoint?
The work program that Tanj formd in the commencement was wide and definite. We followed its elements from set to complete, and the workflow went very smoothly. Tanj’s processes and methods were firm and well-managed. They consistently led careful meetings and conversation calls. Tanj was also always on top of deadlines and frequently delivered in advance, leaving time to make corrections and edits as we requested them.
What is (from your point of view) the key factor to pay observation while intercourse with Tanj?
Tanj is little sufficient to dig into a client’s project and intimately apprehend their business challenge. They can tailor their labor to each client and never take on more projects than they can feel. That way, Scott can be intimately implicated in each project. Their team is also incredibly careful, providing a lot of insight backed up with facts and information in each meeting. Their labor levels are unappropriated and add a lot of value to see project.
What aspects of their work would you like to get betterd?
No, nothing comes to the top of my head. Everybody has areas in which they can do better, but I can’t ponder of anything specific that Tanj can better.
Any advice for possible clients?
Tanj specializes in speech and words and their faculty in crafting a market-facing fruit. If you’re looking to repackage a fruit or organisation with oral branding, go to Scott, not a general branding agency.