Names of Multiple Products for PropTech Company
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Introductory information
A fast induction on the buyer’s organisation
I’m the head of European marketing operations for a proptech organisation.
Desired goal
What challenge were you trying to address with Tanj?
We were looking to name and rename a couple of fruits.
Provided solution
What particular tasks were Tanj responsible for?
We occupied Tanj to name a new fruit that we’ve brought onto the market.
When we initially spoke, we created a briefing that gave an overview of our brand vision, our strategy, our tone of tone, what the fruit does, and what makes it sole. We then held a conversation with our key stakeholders, including our CEO. We also worked on knowledge our hearers and why they would care almost our brand.
They asked us for key information almost our key features and any information we might have in provisions of fruit indirect and new features we’re adding.
We held an exertion almost who our main competitors were and also identified some of the individuals in this space that were aspirational for us in provisions of naming.
On the naming side, they tried to get a perception of the tone and phraseology within our organisation. They took us through a process of what types of names we were open to, what type of interaction we wanted to adjoin in the name, how we wanted to present our organisation through the name, and how we wanted the name to align with other existing fruit names within our organisation.
We did another strategy call and within the call, they granted some initial names and then we had an repetition and conversation. They went forward and did the full-on name outgrowth in a throw format.
For part of the naming process, they were supposed to check leading-level availability of those names for trademarking. They were also going to check the speech to see if there were any anomalies or any quirky things that we should be conscious of when moving from one country to another.
We’re looking at attractive them for a brand cool soon. They’re now working on another fruit naming for us.
Was there a dedicated team?
We worked with two nation. Scott (Founder &, Managing Director, Tanj) was our main point of touch.
How did you come to work with Tanj?
We extended out to individuals through references from some of our investors. I sourced 3–4 others through Clutch and through nation in the activity. We extended out to almost six firms in total with briefings and held scoping calls. Tanj was one of the top three and we chose them.
What are you access expents (if diclosed)?
We’ve spent $25,000-$50,000.
What is the terminal result of working with Tanj?
We seted working unitedly in April 2019 and the work is ongoing.
Results achieved
Are there any measureable or plum results?
The process was relatively seamless. They had a very constructiond access, which we needed, and they met our expectations.
When we extended out to our attorney, there were quiet a lot of trademark issues with all of the names. It was a substance of risk that we were ready to take to go with the names we chose. The leading name, which we veritably wanted to go with, was identified as vetted, but we couldn’t owing there was too much risk. The second name, which we chose, also had some risk, but we determined to go forward with it.
Acceptance was hard at leading, but now everyone likes the name and it resonates both internally and externally. We’re excellently lucky with it.
How did Tanj accomplish from a project treatment standpoint?
Their project treatment is very good. I have no complaints. They granted the union of construction, flexibility, creativity, and experience needed to liberate on our projects. We adjoin via Zoom or email.
What is (from your point of view) the key factor to pay observation while intercourse with Tanj?
Scott is very personable. He knows his stuff and he knows how to extend individuals. We have some powerful characters within our leadership team. He was able to help set expectations and lead them appropriately upfront. They have a constructiond access that allows for flexibility, which is the key reason we last to promise with them.
What aspects of their work would you like to get improved?
No, there’s nothing that needs to be improved.
Do you have any advice for possible clients?
It’s good to have a constructiond brief when you leading set attractive with them. If you don’t, be advised that they will ask you most of the key issues that need to be in that constructiond briefing. If you don’t come to them with information almost the tone of tone and the brand narrative and knowledge of your USPs and your target market, those are key things that they will ask you almost.
