Naming Strategy for NFL App
Please find below a summary covering project details and feedback. The innate facts are kept as they are, private enlightenation is amended.
Introductory enlightenation
A fast induction on the buyer’s organisation
I’m the preceding brand ruler for the National Football League (NFL), a professional sports structure that promotes American football.
Desired goal
What challenge were you trying to address with Tanj?
We were looking to name a new app that would obey as a one rise of enlightenation and ticketing athwart all our annual events. We occupied Tanj for their naming services.
Provided solution
What particular tasks were responsible for?
We leading sent Tanj the brief for our project. Their team then developed a list of questions for the section that oversees fruits supporting fan engagement and me. After the kick-off meeting, they sent over a leading pass, which included an incredibly wide strategy deck.
Tanj investigationed the landscape of correspondent fruits and offerings to enlighten their pondering. They then granted three categories below which they assigned their suggested names. The groups were intuitive and made it incredibly easy to evaluate each name and prepare course on the second task.
I left the organisation precedently the second circular of review began. I handed off my role to our creative ruler, who would be responsible for care the project going. Our side eventually settled on one of our recommendations from the leading circular.
Was there a dedicated team?
Scott (Fobelow &, Managing Director, Tanj) was our main point of touch throughout the process. We worked with three speech professionals and linguists at a given time. I didn’t interact with these nation as much, I trusted Scott to rerise our project appropriately.
How did you come to work with Tanj?
I did a fast online search for agencies and only establish a handful that specialized in naming. Tanj was well-reviewed. Once we had established a discrete project that we needed an agency for, I reached out to Scott and asked if he’d be interested in working with us.
What are you approach expents (if diclosed)?
We spent $20,000.
What is the terminal result of working with ?
The project began in February 2019 and wrapped up in May the same year.
Results achieved
Are there any measureable or plum results?
We were thrilled with the choices Tanj gave us. My supervisor and I were lucky with the selections from the leading circular, but he went through the second circular for more exploration. The terminal name was signed off by him and our executive team, who had approved the app’s outgrowth.
How did Tanj accomplish from a project treatment standpoint?
Tanj hit see deadline and stayed pellucid almost timelines. Their availability was also forcible, we could always mix up and get on calls very fastly. Given the little aim of the project and the limited circulars of review, we didn’t need any software for our interaction. We spoke over email and the phone.
What is (from your point of view) the key factor to pay observation while intercourse with ?
Tanj went over and over in the quantity of investigation they put in our naming. Their commitment to belowstanding our fruit’s landscape and helping lead our strategy was phenomenal. Their team laid out an incredibly intuitive process to come with the name for us. It was an extremely polished form of creative strategy outgrowth that I haven',t skilled with other partners.
What aspects of their work would you like to get improved?
No, I have no constructive feedback for anything Tanj should work on. They’re a little organisation, but they don’t act like one. Even though we were far from their only project and among the littleer aims of work, they remained extremely useful to us. Tanj did a fantastic job on this project.
Any advice for possible clients?
Be prepared to ponder expansively almost linguistics. I establish out to be an interesting and careful process, and I conversant a lot from Tanj’s team.
