Some details
A pioneer in digital communication in the
workplace, Marlin provides corporations and
institutions with software, industry-specific
content, hardware, and support to help companies reach workers without access to email or smart phones at work. Marlin’s senior executives worried that the brand was growing stale. They tapped Taylor Design for a refresh that would make them stand out from industry competitors and upstarts. After
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developing a detailed strategy that clearly articulated a new company brand position, our team redesigned the company’s logo, publications, digital
templates, presentations, and sales tools. The user experience of the new website was restructured to appeal to different audiences, boasting an upscale and contemporary look, modern typography and colors, engaging
charts, icons, infographics, and ample use of Marlin’s category-specific product visuals. After six months, the metrics revealed the traffic was up 63% and new business from web leads increased a whopping 181% over that same period. Marlin is attracting more qualified leads that convert to customers faster, while the website continues to garner compliments from
prospects and customers.
