Some details
GOAL: The main goal was to achieve the lowest possible cpm and get in front of as many eyeballs as possible for branding purposes
Implementation: to get as much attention as possible we chose video format for ads so we can track how much users like to interact with video (3-sec/95% video views)
Result: CPM was decreased by 76%. The
video-view rate increased by 33%. Cost per result is $0.02 video views and $0.59 video complete. even though it was brand awareness campaign as a bonus we got reasonable $1.87 cpc