Some details
Tekton Labs was hired to raise awareness and increase fan participation for the release of the new jersey of Alianza Lima, one of Peru’s major soccer teams. The team created a contest platform on Facebook that integrated with users’ Twitter accounts, allowing them to compete using retweets to gain the most visibility. The app was a huge success, trending on Twitter in Peru for five days straight and generating over 100K tweets
related to the release of the new jersey. In fact, this project won second place in DIGI 2014: Social Networks.